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Bing It On Google: Why Bing May Share the Same Fate as Pepsi

Microsoft has launched a new website called Bing It On and an accompanying ad campaign touting Bing’s superior search results. Microsoft is asking people to try their searches at BingItOn.com where Google and Bing results for the same query are shown side by side. When organic search results are displayed without any Google or Bing branding, Microsoft claims that Bing beats Google 2 to 1 in blind comparisons. Wow, sounds a lot like the Pepsi Challenge campaign from the 80′s! Same flawed test, same results favoring the underdog.

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