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Paragon Digital Helps Put Keene on the Map

Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get to tackle large impact marketing challenges while also getting to enjoy small town living. An important part of small town life is access to a thriving and unique Main Street. Keene’s downtown is made up of a wide variety of local, independent businesses.

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Bing It On Google: Why Bing May Share the Same Fate as Pepsi

Microsoft has launched a new website called Bing It On and an accompanying ad campaign touting Bing’s superior search results. Microsoft is asking people to try their searches at BingItOn.com where Google and Bing results for the same query are shown side by side. When organic search results are displayed without any Google or Bing branding, Microsoft claims that Bing beats Google 2 to 1 in blind comparisons. Wow, sounds a lot like the Pepsi Challenge campaign from the 80′s! Same flawed test, same results favoring the underdog.

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