Website Re-Design Results in Increased Communication
Armenian Museum of Americahttp://www.armenianmuseum.org/
The Armenian Museum of America is a living museum and library offering so much of the Armenian culture to the general public. They offer exhibits and diverse cultural events to their members and community. It’s where Armenian-Americans can embrace their heritage and visitors of all ethnic backgrounds can see the story of the Armenian people.
When we were first contacted by the museum’s assistant director, she was extremely upset with their website and how it worked. She showed us how many features were broken including the navigation and shopping cart. She also had problems updating the site and sometimes those updates broke pages. They were desperate to have an easy-to-update site where they could showcase their amazing museum to the world.
The Armenian Museum of America reached out to the New England Museum Association (NEMA), where they asked for recommendations for website developers and found us! The 4Web Development team worked with them to develop their web strategy. The strategy guided us through defining all the elements of their home page and navigation.
Their exhibitions are now categorized, upcoming events are clearly visible and images of galleries and artifacts are abundant. These enhancements are allowing the museum to reach outside their physical walls to encourage visitors and tours.
The ecommerce solution we provided allows them to categorize and sell gifts easily. Their new cart allows them to accommodate shoppers easily so anyone can purchase a reminder of their visit.
Ease of update was of the utmost importance to the museum staff. We created customized videos for staff to illustrate how to update various parts of their website. The videos are concise and helpful. The assistant director jumped right in and started adding content just a couple of days after launch — and she hasn’t stopped since.
I couldn’t explain why our old website was so difficult to update, but Paragon Digital was so knowledgeable that they understood what I was talking about. Everyone in Paragon was engaged in the project and they answered every question we had. I took Paragon’s proposal to my board. It was the only option that made sense. Working with Paragon put into perspective for us what we really needed for our website and made us realize how ‘off’ our old website was.