As a Chief Marketing Officer or Marketing Manager, you already know the importance of an email list. You’ve probably heard the phrase, “The money’s in the list,” and that’s as true today as ever. An email list allows you to warm up leads that you can eventually hand over to your sales team. However, when
Happy 2018! With every new year comes a new opportunity to reach prospective customers. What do you need to do now to improve your content marketing strategy for 2018?
Marketing automation is the future and the future is now. While that may sound like a cheesy slogan, don’t groan. Marketing automation is one of the most important things you can do to grow your business. Through automation, you can attract the right prospects, nurture leads, and maintain strong relationships with your customers. Let’s take