Willowdale Estates

Willowdale Estate, a historic luxury wedding and event venue in Massachusetts, has been a premier destination for memorable celebrations since its restoration in 2008. From weddings and company outings to memorials and private events, Willowdale’s commitment to excellence has made it a sought-after venue for a wide variety of special occasions.

Challenge

To commemorate its tenth anniversary, Willowdale Estate partnered with Vervaine Design to refresh its brand experience—culminating in the need for a fully customized WordPress website. Paragon joined the project to bring these designs to life while ensuring the new website not only captured the venue’s elegance, but also provided seamless functionality and connection to their custom CRM.

Strategy

Building on Willowdale’s existing WordPress foundation, Paragon developed a custom, mobile-optimized theme to precisely match Vervaine’s vision. Special care was taken to maintain the vital integrations between the website and Willowdale’s custom CRM, ensuring the sales pipeline remained uninterrupted. Every detail was crafted to deliver a visually rich and highly usable experience, no matter the device.

Results

The result is a beautifully designed, fully responsive website that highlights the luxury and hospitality Willowdale Estate is known for—both on desktop and mobile. The seamless integration with existing systems preserved critical workflows, while the new theme set a new standard for digital engagement. The success of this project led Willowdale to immediately engage Paragon to bring the same elevated online experience to their sister property, Briar Barn Inn.

Seamless integration

Mobile-friendly

Custom theme

Even a simple brand refresh needs careful and precise execution to ensure the final product truly elevates.