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Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy. A customer persona…
Digital Marketing
One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding…
Digital Marketing
Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices,…
Search/SEO
SEO is complicated, but the idea itself is simple. SEO stands for search engine optimization: Optimizing your website for search…
Digital Marketing
Members of the Paragon Digital team were invited to present at this year's NERD Summit which took place during the…
Website Design
For the modern consumer, smartphones are practically an extension of the body. Spend a few seconds scanning any public place…
Digital Marketing
In this post, you’ll learn the massive benefits of good copywriting and how you can use it to find your ideal customers.
Digital Marketing
As a small to medium business, being on social media is not optional. You need to be on social, and…
Digital Marketing
As a Chief Marketing Officer or Marketing Manager, you already know the importance of an email list. You've probably heard…
