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AnalyticsGoogle analytics reports
Essential Google Analytics Reports for Every Marketer

Which Google Analytics reports matter most for marketers? Here are some of the most useful reports you can monitor:

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Happy Earth Day From Paragon Digital!

Every year on Earth Day, people take the time to celebrate our planet and everyone who works for its betterment.…

NEW Marketer’s Guides

Learn about strategies, tactics and resources to engage with your audiences and achieve results.

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Website DesignOptimize your website
These Tests Can Help You to Optimize Your Website

Is your website achieving the goals you had hoped? Testing to optimize your website for target goals can help. Here’s how:

Digital Marketing
Key Digital Marketing Data & Strategies for 2021

With more than 90% of the US population shopping online, digital marketing is becoming more important than ever. Read on for new strategies and data to help you make 2021 your most successful year.

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Digital Marketing
Trends in Digital Advertising

The global pandemic has dramatically shifted the digital advertising landscape. Read on to find out how trends are changing and how to be effective in 2021.

Digital MarketingPodcast advertising
The Future of Podcast Advertising

Podcast advertising is an opportunity to reach a very wide audience. Here’s how it is developing into the future:

Search/SEOGet more backlinks
How to Get Quality Backlinks

Do you need to get more backlinks to improve your SEO? Here’s what that means and what you can do to achieve it:

Digital Marketinglead nurturing
3 Effective Lead Nurturing Tactics

Have an effective lead nurturing program in place? Every business needs one – here’s what’s working now…

Digital Marketing
How to Create a Customer Persona

Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy.  A customer persona…

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