Paragon Digital Marketing Blog

Your Guide to Building Your Social Media Presence

As a small to medium business, being on social media is not optional. You need to be on social, and not only to post funny memes or company updates. Social media is all about forging authentic, valuable, and personal connections with your audience. The hope is to convert your social media audience into customers, and

Grow Your Email List With These Easy Strategies

As a Chief Marketing Officer or Marketing Manager, you already know the importance of an email list. You’ve probably heard the phrase, “The money’s in the list,” and that’s as true today as ever. An email list allows you to warm up leads that you can eventually hand over to your sales team. However, when

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Big Changes Coming for Businesses on Facebook; Be Prepared

Unless you have been hiding out for the past week you have probably heard that Facebook recently announced a new update to its algorithm. On January 11th Mark Zuckerberg announced that Facebook will be making changes to turn the platform back into a place where people can connect with family and friends. It’s known as the Facebook

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Nonprofit Organizations Face Major Changes to Google Ad Grants

Will your nonprofit organization be affected by the new changes to the Google Ad Grant program? Google has always put forth its greatest effort to create the best user experience possible. This includes helping nonprofits compete for ad space through Ad Grants. The Google Ad Grant program is designed to help nonprofits advertise their services

The Importance of Page Speed

Remember the days of dial up? Those were simpler times, when folks had the patience to wait upwards of 120 seconds for a website to load. Those days are long gone. These days, if your page doesn’t load within three seconds, approximately 40% of people will abandon your site (Source). A slow site will not

5 Tips to Streamline your Content Marketing Strategy in 2018

Happy 2018! With every new year comes a new opportunity to reach prospective customers. What do you need to do now to improve your content marketing strategy for 2018?

3 Things to Know about Blogging for Business

Is Blogging Really a Big Deal? Whether you’re debating on the merits of blogging, or you simply don’t know where to start, this post is for you. We’ll discuss the benefits of blogging and how to optimize your blog for the search engines. Let’s get started.

Website Publicity Joins Paragon

I’m excited to announce that Website Publicity of Peterborough, NH has joined the Paragon team. Website Publicity has provided Search Marketing and Pay-Per-Click (PPC) Advertising services for nearly 20 years to a wide variety of clients with a high level of expertise. The Website Publicity team will continue to provide the same expert services to

How to Use Automation to Generate More Leads

Marketing automation is the future and the future is now. While that may sound like a cheesy slogan, don’t groan. Marketing automation is one of the most important things you can do to grow your business. Through automation, you can attract the right prospects, nurture leads, and maintain strong relationships with your customers. Let’s take

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