Digital Marketing

Have an effective lead nurturing program in place? Every business needs one – here’s what’s working now…
Digital Marketing

Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy. A customer persona…
Digital Marketing

One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding…
Digital Marketing

Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices,…
Search/SEO

SEO is complicated, but the idea itself is simple. SEO stands for search engine optimization: Optimizing your website for search…
Digital Marketing

Members of the Paragon Digital team were invited to present at this year's NERD Summit which took place during the…
Website Design

For the modern consumer, smartphones are practically an extension of the body. Spend a few seconds scanning any public place…
Digital Marketing

In this post, you’ll learn the massive benefits of good copywriting and how you can use it to find your ideal customers.
Digital Marketing

As a small to medium business, being on social media is not optional. You need to be on social, and…