Measurably Better Results
Our Purpose is Simple
To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.
What Our Customers Say
“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”
From the Paragon Blog
- Essential Google Analytics Reports for Every Marketer
Google Analytics is a great free tool for collecting and reporting your website data. It’s also one of the most commonly used website tools, run by more than 12 million websites in the U.S. alone.
While GA is valuable, it can also be overwhelming in terms of all of the data it gathers. That’s where knowing your reports comes in. Some key reports are especially important to marketers and can help you to cut through the noise.(more…)
- Happy Earth Day From Paragon Digital!
Every year on Earth Day, people take the time to celebrate our planet and everyone who works for its betterment.
Today, I’d like to share what we’re doing at Paragon to promote sustainability. We’ve quietly done a lot over the years and I’d like to share our story and efforts, not to toot our own horn, but to inspire other people and businesses and show what’s possible. Did you know we recently moved into a 150 year old church that sat vacant for a decade and its now a super energy efficient space with net zero energy usage? More on that later.(more…)
- These Tests Can Help You to Optimize Your Website
It’s not enough just to have a website, you need to make sure your website is optimized to achieve the goals you would like.
Conversion Rate Optimization (CRO) is the term for the testing and tweaking of elements on your website in order to get more of the results that you want. CRO is a great way to find gains, even for things you may not have thought of.
Importantly, it should be a methodical process. Sometimes businesses throw things at a website to see what sticks, but often miss elements that might give even better results. If you’re embarking on a testing program, we always suggest that you start out by identifying the goals and micro-goals that contribute to success first.(more…)