Measurably Better Results

Our Purpose is Simple

To provide high quality digital marketing solutions to small and midsized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.

What Our Customers Say

"Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more."
Karen B, Dealer Relations

Digital Marketing Solutions

Digital Marketing Solutions

Regardless of your industry, operating without a digital marketing strategy is no longer an option. Whether you’re looking for some project-based help or a comprehensive digital marketing strategy, Paragon is here to help.

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Marketing Automation

Marketing Automation

Marketing Automation has the power to turn your company into a powerhouse. Deliver the right message to the right person, at scale.

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Lead Generation

Lead Generation

Very often, a company’s success can be attributed to how busy its sales team is. Keep your sales engine humming with a steady supply of high quality leads.

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Website Development

Website Development

Mobile friendly responsive websites using WordPress, Joomla and Drupal. We can help your website be easy to use so your visitors find what they came for.

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Conversion Rate Optimization

Conversion Rate Optimization

Are you converting all the visitors you could? We test and optimize all aspects of digital campaigns, emails, websites and landing pages so you get the most out of your investment.

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Reputation Management

Reputation Management

A company’s online reputation can either be paving the way for future business, or souring relationships before they start. How does your reputation stack up against the competition?

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From the Paragon Blog

  • Social Media Tip: Best Time to Post

    Social Media Tip: Best Time to Post

    The elusive social media question – when is the best time to post?  One answer: Post when your audience is most active on the social media platforms you use.

  • Paragon Digital Acquires 4Web

    Paragon Digital Acquires 4Web

    When I first started Paragon Digital, I had a simple goal. I wanted to build a team that provided the best digital marketing services for a wide range of clients.

  • 4 Things You Should Be Doing If You’re Retargeting

    4 Things You Should Be Doing If You’re Retargeting

    Retargeting has become one of the most heavily used techniques in digital marketing, but let’s face it, in a lot of cases it is not implemented particularly well. Here at Paragon we have seen many examples of poor tactics: ads serving too soon and too often, or serving long after their usefulness has passed.

  • Paragon Digital Helps Put Keene on the Map

    Paragon Digital Helps Put Keene on the Map

    Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get to tackle large impact marketing challenges while also getting to enjoy small town living. An important part of small town life is access to a thriving and unique Main Street. Keene’s downtown is made up of a wide variety of local, independent businesses.

  • Local SEO Lo-Down

    Local SEO Lo-Down

    What is Local SEO?

    Local Search Engine Optimization is one facet of traditional SEO that focuses on searchers with local intent rather than those trying to target specific keywords or topics.

    This is a very important part of SEO if you have a business which sells its products or services locally. Both Google and Bing have reported that over 20% of desktop and about 50% of mobile search queries have local intent! That is a huge amount of potential customers for your business if you successfully implement local SEO.

  • Putting Your Paid Search (and other channels) Efforts into Perspective

    Putting Your Paid Search (and other channels) Efforts into Perspective

    Most marketers have been there – wondering if the results they are seeing from paid search, display, or any campaign are indeed accurate. You look at the report in analytics and think to yourself, “These ads must be working better than this. The audience is good and the offer is great.  How can I be seeing so few leads/sales?”

  • Are You Thinking Mobile for Social?

    Are You Thinking Mobile for Social?

    Think about mobile when you create content for any social network!

    If you need evidence, I’d like to introduce you to Facebook’s latest earnings report. In it Facebook reports that 526 million monthly active users interact with Facebook SOLELY from mobile devices! That’s nearly DOUBLE the amount reported this time last year. The 526 million includes usage of Facebook’s mobile site, the mobile app, and the Facebook Messenger App. That’s staggering growth for mobile only usage.

  • How to Choose the Right Social Networks for Your Business

    How to Choose the Right Social Networks for Your Business

    The social media gold rush promised businesses marketing success on channels that are cheap and easy to use. With stories about entrepreneurs making a name on Facebook, online boutiques getting traction on Pinterest, and the new class of YouTube millionaires, the pressure for businesses to have a presence on social media is huge.

  • Proper Image Use: How to Avoid Copyright Infringement on the Web

    Proper Image Use: How to Avoid Copyright Infringement on the Web

    We know that it’s common practice to snag photos off Google Images, but just because everyone is doing it doesn’t make it right. Whether you are posting images to your blog, Facebook, or any other social media platform, you need to be certain that you are allowed to use that photo or you are breaking the law!