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Our Purpose is Simple
To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.
What Our Customers Say
“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”
From the Paragon Blog
- Define Your Buyer’s Journey With These Tips
One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are, how they find you, and what they need from you.
However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How do you accurately predict the journey your buyer will take? How do you lead that buyer to your product or service?
In this post, we’ll guide you through the steps it takes to create a rewarding buyer’s journey. Let’s get started. (more…)
- What is Geofencing?
Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices, thereby turning them into potential customers. Geofencing technology makes this advertising strategy possible, and while most people have yet to hear of it, it’s likely that most have already been a target of a geofencing campaign.
- A Simple Guide To Understanding SEO
SEO is complicated, but the idea itself is simple. SEO stands for search engine optimization: Optimizing your website for search engines. Sounds pretty straightforward, right? The complicated part is in actually doing it. That’s because the rules seem to change almost daily and you probably don’t know what all the rules are to begin with. If you’ve ever searched for SEO best practices before, you pulled up approximately 19 million results with SEO-related titles such as: