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Our Purpose is Simple
To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.
What Our Customers Say
“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”
From the Paragon Blog
- What is Geofencing?
Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices, thereby turning them into potential customers. Geofencing technology makes this advertising strategy possible, and while most people have yet to hear of it, it’s likely that most have already been a target of a geofencing campaign.
- How to Craft an Engaging Mobile Experience
For the modern consumer, smartphones are practically an extension of the body. Spend a few seconds scanning any public place and you’ll see nearly all eyes glued to tiny screens. With a dependency on phones for everything from checking email to buying dinner, smartphone users demand a seamless mobile user experience. It’s your job to make sure your site delivers on mobile. (more…)
- Your Guide to Building Your Social Media Presence
As a small to medium business, being on social media is not optional. You need to be on social, and not only to post funny memes or company updates. Social media is all about forging authentic, valuable, and personal connections with your audience. The hope is to convert your social media audience into customers, and you can do that through building relationships over key social channels.
Not only can you use social media to find a target audience and introduce them to your brand, you can also use your social platform to nurture leads through a carefully planned engagement strategy. In this post, we’ll discuss how to build your business’ social media presence. Let’s get started.