We recently moved Paragon Digital Marketing’s headquarters to 20 Central Square #210 in Keene right above Bank of America. This move gives us more space to grow, and a close proximity to local downtown businesses. The move to Central Square resonates well with our staff who are all strong supporters of local businesses.
We spend many hours in front of our computers, working our hardest on behalf of our clients. However, every once and awhile, it’s important for us to get out from behind our computers and play as hard as we work.
The elusive social media question – when is the best time to post? One answer: Post when your audience is most active on the social media platforms you use.
When I first started Paragon Digital, I had a simple goal. I wanted to build a team that provided the best digital marketing services for a wide range of clients.
Retargeting has become one of the most heavily used techniques in digital marketing, but let’s face it, in a lot of cases it is not implemented particularly well. Here at Paragon we have seen many examples of poor tactics: ads serving too soon and too often, or serving long after their usefulness has passed.
Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get to tackle large impact marketing challenges while also getting to enjoy small town living. An important part of small town life is access to a thriving and unique Main Street. Keene’s downtown is made up of a wide variety of local, independent businesses.
Local Search Engine Optimization is one facet of traditional SEO that focuses on searchers with local intent rather than those trying to target specific keywords or topics.
This is a very important part of SEO if you have a business which sells its products or services locally. Both Google and Bing have reported that over 20% of desktop and about 50% of mobile search queries have local intent! That is a huge amount of potential customers for your business if you successfully implement local SEO.
Most marketers have been there – wondering if the results they are seeing from paid search, display, or any campaign are indeed accurate. You look at the report in analytics and think to yourself, “These ads must be working better than this. The audience is good and the offer is great. How can I be seeing so few leads/sales?”
If you need evidence, I’d like to introduce you to Facebook’s latest earnings report. In it Facebook reports that 526 million monthly active users interact with Facebook SOLELY from mobile devices! That’s nearly DOUBLE the amount reported this time last year. The 526 million includes usage of Facebook’s mobile site, the mobile app, and the Facebook Messenger App. That’s staggering growth for mobile only usage.
