Measurably Better Results
Our Purpose is Simple
To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.
What Our Customers Say
“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”
From the Paragon Blog
- 3 Effective Lead Nurturing Tactics
Lead nurturing is a critical component for improving your business results.
If you’re building email lists or gathering leads through any other methods, it’s important that you keep them engaged. A common mistake is to spend time and money on gathering leads, only to let them go “stale.”
This means that by the time it occurs to you to send out an email or get in touch another way, the people on your list may have forgotten who you are. They’re less likely to pay attention to your email and even less likely to take the action you were hoping for.
- How to Create a Customer Persona
Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy.
A customer persona is a fictional representation of your ideal client or a large segment of your buying audience. It can include everything from age and gender to likes and dislikes, and your company may have several personas.
So, how do you create a customer persona? This guide will help you identify and develop your customer personas so that you can tailor your marketing campaigns to speak directly to them! Let’s begin.
- Define Your Buyer’s Journey With These Tips
One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are (customer persona), how they find you (buyer’s journey), and what they need from you.
However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How do you accurately predict the journey your buyer will take? How do you lead that buyer to your product or service?
In this post, we’ll guide you through the steps it takes to create a rewarding buyer’s journey. Let’s get started. (more…)