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From the Paragon Blog
- How to Create a Customer Persona
Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy.
A customer persona is a fictional representation of your ideal client or a large segment of your buying audience. It can include everything from age and gender to likes and dislikes, and your company may have several personas.
So, how do you create a customer persona? This guide will help you identify and develop your customer personas so that you can tailor your marketing campaigns to speak directly to them! Let’s begin.
- Define Your Buyer’s Journey With These Tips
One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are (customer persona), how they find you (buyer’s journey), and what they need from you.
However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How do you accurately predict the journey your buyer will take? How do you lead that buyer to your product or service?
In this post, we’ll guide you through the steps it takes to create a rewarding buyer’s journey. Let’s get started. (more…)
- What is Geofencing?
Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices, thereby turning them into potential customers. Geofencing technology makes this advertising strategy possible, and while most people have yet to hear of it, it’s likely that most have already been a target of a geofencing campaign.