Measurably Better Results
Our Purpose is Simple
To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.
What Our Customers Say
“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”
From the Paragon Blog
- Key Digital Marketing Data & Strategies for 2021
While the COVID-19 pandemic has impacted overall sales and revenue for a large number of companies, a Criteo survey of over 1,000 marketers found that website sales were up. In e-commerce specifically, sales grew 14% globally. Many businesses are finding new ways to operate and they’re relying on their marketers to help them draw in business in new ways. For example, we now have many traditional stores or services that are putting in place alternative, digital-based options for their customers. More restaurants are offering online orders for pickup or delivery, professional services such as law firms and financial experts are video-conferencing with clients, and local shops are discovering new ways they can sell products online.(more…)
- Trends in Digital Advertising
While marketing trends usually happen independently of economic factors, that hasn’t been the case recently. One of the biggest influences on marketing and digital advertising has been the chaotic impact of COVID-19.
You might be among the fortunate businesses that have continued to fare relatively well, but many marketers are now finding themselves with tightened budgets and an imperative to find low or no-cost ways to advertise.
Given the landscape, here are a few current trends and their potential impacts:(more…)
- How to Get Quality Backlinks
Backlinks play an important role in SEO (Search Engine Optimization) for your website – but not just any backlink will do. If you don’t have the right strategies for quality backlinks in place, you could damage the SEO of your website.
Here’s our quick guide to backlinks to help you get started.(more…)