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Our Purpose is Simple

To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.

Pay Per Click
Advertising

Search Engine
Optimization (SEO)

Social Media
Management

Website
Development

Email
Marketing

Website
Analytics

What Our Customers Say

“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”

Karen B, Dealer Relations

Digital Marketing
Solutions

Regardless of your industry, operating without a digital marketing strategy is no longer an option. Whether you’re looking for some project-based help or a comprehensive digital marketing strategy, Paragon is here to help.

Marketing
Automation

Marketing Automation has the power to turn your company into a powerhouse. Deliver the right message to the right person, at scale.

Lead
Generation

Very often, a company’s success can be attributed to how busy its sales team is. Keep your sales engine humming with a steady supply of high quality leads.

Website
Development

Mobile friendly responsive websites using WordPress, Joomla and Drupal. We can help your website be easy to use so your visitors find what they came for.

Conversion Rate
Optimization

Are you converting all the visitors you could? We test and optimize all aspects of digital campaigns, emails, websites and landing pages so you get the most out of your investment.

Reputation
Management

A company’s online reputation can either be paving the way for future business, or souring relationships before they start. How does your reputation stack up against the competition?

From the Paragon Blog

  • lead nurturing 3 Effective Lead Nurturing Tactics

    Lead nurturing is a critical component for improving your business results.

    If you’re building email lists or gathering leads through any other methods, it’s important that you keep them engaged. A common mistake is to spend time and money on gathering leads, only to let them go “stale.”

    This means that by the time it occurs to you to send out an email or get in touch another way, the people on your list may have forgotten who you are. They’re less likely to pay attention to your email and even less likely to take the action you were hoping for.

    (more…)

  • How to Create a Customer Persona

    Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy.

     A customer persona is a fictional representation of your ideal client or a large segment of your buying audience. It can include everything from age and gender to likes and dislikes, and your company may have several personas.

     So, how do you create a customer persona? This guide will help you identify and develop your customer personas so that you can tailor your marketing campaigns to speak directly to them! Let’s begin.

    (more…)

  • finger pointing Define Your Buyer’s Journey With These Tips

    One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are (customer persona), how they find you (buyer’s journey), and what they need from you.

    However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How do you accurately predict the journey your buyer will take? How do you lead that buyer to your product or service?

    In this post, we’ll guide you through the steps it takes to create a rewarding buyer’s journey. Let’s get started. (more…)

See More in our Blog