Measurably Better Results
Our Purpose is Simple
To provide high quality digital marketing solutions to small and mid-sized businesses, nonprofits, and other organizations. We challenge the notion that businesses have to navigate the digital marketing landscape on their own.
What Our Customers Say
“Paragon Digital Marketing has been a pleasure to work with from day one. This diverse group of experienced marketers has helped us with Search, Display, SEO, and much more.”
From the Paragon Blog
- Your Guide to Building Your Social Media Presence
As a small to medium business, being on social media is not optional. You need to be on social, and not only to post funny memes or company updates. Social media is all about forging authentic, valuable, and personal connections with your audience. The hope is to convert your social media audience into customers, and you can do that through building relationships over key social channels.
Not only can you use social media to find a target audience and introduce them to your brand, you can also use your social platform to nurture leads through a carefully planned engagement strategy. In this post, we’ll discuss how to build your business’ social media presence. Let’s get started.
- Grow Your Email List With These Easy Strategies
As a Chief Marketing Officer or Marketing Manager, you already know the importance of an email list. You’ve probably heard the phrase, “The money’s in the list,” and that’s as true today as ever. An email list allows you to warm up leads that you can eventually hand over to your sales team.
However, when you look at your own stagnant list of subscribers, you realize that growing an email list is hard work. It’s not as easy as including a banner on your website and asking for sign-ups. Sure, some people may love your brand and decide to sign up, but the majority of site visitors are a lot more protective of their email addresses.
- Big Changes Coming for Businesses on Facebook; Be Prepared
Unless you have been hiding out for the past week you have probably heard that Facebook recently announced a new update to its algorithm. On January 11th Mark Zuckerberg announced that Facebook will be making changes to turn the platform back into a place where people can connect with family and friends. It’s known as the Facebook update Closer Together and it’s going to take the world of social media marketing for businesses by storm.