Paragon Digital Marketing provides online marketing solutions tailored for companies of all sizes to build and sustain engaging customer relationships. Paragon offers a complete set of digital marketing services that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, and provide analytical insights to measure results.

At Paragon, we are experts in utilizing search engines and social networks to generate leads and find new customers for the organizations we serve. Our internet marketing services include Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Responsive Web Design, Email Marketing, and Website Analytics.

Headquartered in Keene, NH, Paragon Digital Marketing serves as a strategic digital marketing partner for businesses and non-profits of all sizes. Our clients range from global technology and healthcare non-profits to large insurance companies and manufacturers of eco-friendly cleaning supplies to small main street businesses. Paragon Digital Marketing is a Google Premier Partner.

Zach Luse


Zach is an adventurous and creative entrepreneur who thrives on building, creating and improving himself and his business each day. He founded Paragon Digital Marketing in 2012 and has over 15 years of internet marketing experience, working with and consulting for organizations of all sizes.

At Paragon, Zach manages the business as a whole – from its workplace culture to its customer relationships. He leads the firm forward, as technology evolves. Zach is a firm believer that doing good is good for business and frequently donates services to small nonprofits that are working to make a difference. He’s a member of the Advisory Council for Live Free and Start, Board of Advisers for Stay Work Play New Hampshire, a board member for Monadnock Buy Local and a Corporator for the Savings Bank of Walpole. He also enjoys sailing, hiking and mountain biking.

Mike Briggs

Director of Digital Marketing

Mike’s digital marketing experience spans back to 1999, running search ads on (which became Overture and then Yahoo) in the age before Google. Since that time, he has continued to keep ahead in the dynamic world of digital marketing and explore new opportunities for clients.

At Paragon, Mike helps online startups and established brands alike get the most out of their search, display, social, and other paid digital programs. He develops strategies and implements tactics to increase return on ad spend and customer acquisition. During his off hours, Mike likes to experiment brewing beer, cooking, and making cheese. He speaks regularly at New England marketing conferences to share his knowledge of digital advertising and how to maximize results.

Heidi Stanclift

Director of Web Development

Heidi’s experience as an IT professional began in the late 1980s. In 2011, she bought and grew a web design and development firm called 4Web, Inc. that she sold to Paragon in 2016. She holds a Masters in Internet Technology from Marlboro College Graduate School.

At Paragon, Heidi blends her skills in website development and project management to bring Paragon’s web projects from vision to reality. She has produced hundreds of sites for clients from around from the world — who depend on the WordPress, Drupal and Joomla platforms to manage their online business needs. Heidi was a founding member and past Vice President of Internet Operations for the Greater Monadnock Keene, NH PMI Institute chapter and Co-Manager of the Joomla New England User Group. Her hobbies include gardening, walking and enjoying the beauty of New England.

Leslie Lewis

Paid Search Manager

After a long stint in New York managing nationally recognized and award-winning magazines such as Self and Men’s Journal, Leslie changed hats from being a driver of editorial content to full immersion in digital marketing. Ten years in, she remains as passionate about Paid Search as when she started, and it’s a good thing – success in the ever-evolving world of paid search demands rigor, attention to detail, and most of all, curiosity

At Paragon, Leslie directs the ongoing development of Paragon’s Paid Search marketing services, the strategic direct of client campaigns and mentoring and enthusiastic team of Paid Search Specialists. Leslie Chairs the Board of the Cornucopia Project, and serves on the Board of Trustees at Monadnock Community Hospital. She is an avid gardener, and never passes up a chance for a round of golf.

Nathan Shower

Lead Web Developer

Nathan’s experience includes working for several small web development companies in southern New Hampshire. His web development experience includes using WordPress and Joomla platforms — from PHP to CSS to SQL and everything in between. He holds a Computer Science degree from Keene State College.

At Paragon, Nathan enjoys solving problems with elegant, efficient solutions. He works on many of our more complex web conversion and development projects, as he is quick to understand new concepts and requirements in a rapidly evolving web environment. When not stuck inside on beautiful days, Nathan enjoys hiking and biking, and playing with his dog, Molly. Additionally, he arranges and performs music for trumpet and brass bands around the New England area and beyond.

Matt Goodwin

Web Strategist & Project Manager

Matt’s first experience with personal computing came in the mid-80’s when his family brought home a Commodore64. Over the years he’s worked on websites for businesses like EDS, XO Communications, State of NH and most recently been part of and

At Paragon Digital, Matt’s deep knowledge in web development and project management skills make him a tremendous asset to client team. The ability to focus on client goals and manage resources has earned him a great reputation among clients, colleagues, and co-workers. Matt’s key quality of connecting the dots between the work that needs to be done and the allocating the best resource to get the job done on time and on budget are perfect for every project. He is a frequent contributor to his own local development community where he presents on topics ranging from Website accessibility to Drupal distributions. In addition to the local community, Matt has presented at NH Drupal Camps, NEDCamp and also co-lead a BoF in 2017 at DrupalCon. He also helps organize events such as Drupal Camp NH and NEDCamp. Read more about Matt’s Drupal contributions on the Drupal Community site.

Hope Benik

Digital Marketing Specialist

With over a decade of marketing experience, Hope’s career began in the early 2000’s as a Marketing Coordinator for a Chicago architecture firm. She also spent several years in Los Angeles producing content for one of the world’s largest investment organizations, and after moving to NH in 2013, served as Marketing Coordinator for a prominent insurance agency in the Monadnock region of New Hampshire before joining Paragon in 2018.

Hope’s passion for marketing has helped her to develop a wide set of skills across the digital marketing spectrum, including online campaign management, social media management, SEO optimization, content creation, reputation management, and PPC advertising. Hope enjoys singing with the Monadnock Chorus, and volunteers her time with local non-profits such as Sy’s Fund, Monadnock Music and Cedarcrest Center for Children with Disabilities. When not at work, Hope enjoys antiquing around New England with her husband and playing with her adorable terrier, Toto.

Tiffany Hogan

Website Builder

Tiffany’s experience includes designing and managing digital ads, website development and marketing as well as managing an eCommerce website. She studied at Mount Wachusett Community College for graphic design and is working towards a Marketing degree at Franklin Pierce University.

At Paragon, Tiffany creates and updates WordPress websites while providing more in-depth support to ecommerce clients. She also applies her graphic design expertise to create effective digital images for clients. Tiffany and her family are a tinkering bunch. So when she isn’t working, you can likely find her working on her farmhouse or absorbed in an art project (or two). She enjoys creating braided rugs, painting and taking photos.

Drew DiSilva

PPC Specialist

Drew’s marketing experience began in College, where he learned the best practices to reach target audiences. Through multiple marketing internships throughout his college career, he was able to put these techniques into practice in real world situations. He graduated from Lasell College with a Bachelor’s in Marketing. 

Drew’s responsibilities at Paragon include creating strong paid search campaigns to help clients reach out to potential customers. He helps them build a great keyword base, which in turn helps them surpass their goals. During his free time, Drew is a part of the local rugby team, the Monadnock Wolfpack, where he trains and plays with them. He also enjoys helping the community around him through the organization Rotaract, and taking in the views and tastes New England has to offer by exploring the area with hikes and visits to local restaurants.

Kristen Hallowell

Business Manager

Kristen’s Business Management experience began while she was in college, when she managed the accounting for a small, local bakery just outside of Boston, where she eventually became the Office Manager. After moving to the Keene area, she started working in the Business Office of a private school in the Monadnock Region. She graduated from Ashford University in 2015 with a Bachelor’s in English.

At Paragon, Kristen manages everything from the day to day operations of the company to accounting and payroll. During the spring, summer and fall, Kristen enjoys any excuse to be outside, such as gardening, swimming, hiking, and walking her dogs. During the winter months, she prefers to stay warm while knitting and reading indoors. She is also an avid DIYer who always has an improvement project in the works at her home in Hinsdale.