About Us
Team
Careers
Paragon Digital Marketing provides online marketing solutions tailored for companies of all sizes to build and sustain engaging customer relationships. Paragon offers a complete set of digital marketing services that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, and provide analytical insights to measure results.
At Paragon, we are experts in utilizing search engines and social networks to generate leads and find new customers for the organizations we serve. Our internet marketing services include Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Responsive Web Design, Email Marketing, and Website Analytics.
Headquartered in Keene, NH, Paragon Digital Marketing serves as a strategic digital marketing partner for businesses and non-profits of all sizes. Our clients range from global technology and healthcare non-profits to large insurance companies and manufacturers of eco-friendly cleaning supplies to small main street businesses. Paragon Digital Marketing is a Google Premier Partner.
Zach Luse
Founder
Zach is an adventurous and creative entrepreneur who thrives on building, creating and improving himself and his business each day. He founded Paragon Digital Marketing in 2012 and has over 15 years of internet marketing experience, working with and consulting for organizations of all sizes.
At Paragon, Zach manages the business as a whole – from its workplace culture to its customer relationships. He leads the firm forward, as technology evolves. Zach is a firm believer that doing good is good for business and frequently donates services to small nonprofits that are working to make a difference. He’s a member of the Advisory Council for Live Free and Start, Board of Advisers for Stay Work Play New Hampshire, a board member for Monadnock Buy Local and a Corporator for the Savings Bank of Walpole. He also enjoys sailing, hiking and mountain biking.
Mike Briggs
Director of Digital Marketing
Mike’s digital marketing experience spans back to 1999, running search ads on GoTo.com (which became Overture and then Yahoo) in the age before Google. Since that time, he has continued to keep ahead in the dynamic world of digital marketing and explore new opportunities for clients.
At Paragon, Mike helps online startups and established brands alike get the most out of their search, display, social, and other paid digital programs. He develops strategies and implements tactics to increase return on ad spend and customer acquisition. During his off hours, Mike likes to experiment brewing beer, cooking, and making cheese. He speaks regularly at New England marketing conferences to share his knowledge of digital advertising and how to maximize results.
Hope Benik
Digital Marketing Team Lead
With over a decade of marketing experience, Hope’s career began in the early 2000’s as a Marketing Coordinator for a Chicago architecture firm. She also spent several years in Los Angeles producing content for one of the world’s largest investment organizations, and after moving to NH in 2013, served as Marketing Coordinator for a prominent insurance agency in the Monadnock region of New Hampshire before joining Paragon in 2018.
Hope’s passion for marketing has helped her to develop a wide set of skills across the digital marketing spectrum, including online campaign management, social media management, SEO optimization, content creation, reputation management, and PPC advertising. Hope enjoys singing with the Monadnock Chorus, and volunteers her time with local non-profits such as Sy’s Fund, Monadnock Music and Cedarcrest Center for Children with Disabilities. When not at work, Hope enjoys antiquing around New England and playing with her adorable terrier, Toto.
Myles Dumas
Digital Marketing Specialist
Myles has worked in the digital marketing industry since he graduated from Keene State in 2016 with degrees in Mathematics and Computer Science. He specializes in marketing data analysis used to inform marketing strategies and plans but also is experienced in SEO and PPC best practices.
At Paragon, Myles manages client’s accounts, analyzes historical and incoming data, and implements digital marketing efforts in order to contribute to business success. Outside of work, he enjoys playing ultimate frisbee, gaming (video & board), cards, and going to the gym.
Nathan Shower
Lead Web Developer
Nathan’s experience includes working for several small web development companies in southern New Hampshire. His web development experience includes using WordPress and Joomla platforms — from PHP to CSS to SQL and everything in between. He holds a Computer Science degree from Keene State College.
At Paragon, Nathan enjoys solving problems with elegant, efficient solutions. He works on many of our more complex web conversion and development projects, as he is quick to understand new concepts and requirements in a rapidly evolving web environment. When not stuck inside on beautiful days, Nathan enjoys hiking and biking, and playing with his dog, Molly. Additionally, he arranges and performs music for trumpet and brass bands around the New England area and beyond.
Alyssa Kervin
Digital Marketing Specialist
Alyssa first began her digital marketing experience working at a local publishing company where she developed websites and managed and designed digital advertising. She earned her Bachelor’s degree in Web Design and Interactive Media from the Art Institute of Pittsburgh.
Her responsibilities at Paragon include digital marketing and maintaining WordPress websites. Her graphic design expertise is put to good use when creating custom themes or in support of other marketing efforts. In her free time, Alyssa enjoys reading, art, playing video games, and is almost always in the company of at least one cat.
