About Us

Zach is an adventurous and creative entrepreneur who thrives on building, creating and improving himself and his business each day. He founded Paragon Digital Marketing in 2012 and has over 15 years of internet marketing experience, working with and consulting for organizations of all sizes. At Paragon, Zach manages the business as a whole – from its workplace culture to its customer relationships. He leads the firm forward, as technology evolves. Zach is a firm believer that doing good is good for business and frequently donates services to nonprofits that are working to make a difference. He serves on the City of Keene Energy and Climate Change Committee, a board member for Leadership New Hampshire, a member of the Advisory Council for Live Free and Start, Board of Advisors for Stay Work Play New Hampshire, a former board president for Monadnock Buy Local and a Corporator for the Savings Bank of Walpole. He also enjoys sailing, hiking and mountain biking.

Mike’s digital marketing experience spans back to 1999, running search ads on GoTo.com (which became Overture and then Yahoo) in the age before Google. Since that time, he has continued to keep ahead in the dynamic world of digital marketing and explore new opportunities for clients. At Paragon, Mike helps online startups and established brands alike get the most out of their search, display, social, and other paid digital programs. He develops strategies and implements tactics to increase return on ad spend and customer acquisition. During his off hours, Mike likes to experiment brewing beer, cooking, and making cheese. He speaks regularly at New England marketing conferences to share his knowledge of digital advertising and how to maximize results.

With 20 years of experience in web design/development, graphic design, marketing, and communications in a variety of industries, Dawn is passionate about designing and delivering creative solutions to increase audience engagement, brand awareness, lead generation, growth, and sales. Partnering with clients, content experts, and the Paragon team, Dawn strategizes, builds, and deploys intuitive and informative websites and digital marketing experiences for B2C, B2B and non-profit customers large and small. Prior to her role at Paragon, Dawn managed and delivered marketing and communications for HR tech, healthcare, consulting, real estate, and community initiatives. Outside of work, Dawn loves cheering on her kiddos during sports, enjoying the beach and outdoors, and spending time with family and friends.

Nicole has been working as a web developer since 2018, building and maintaining web sites for small businesses and non-profit organizations. Prior to developing websites, Nicole spent years creating graphic design marketing material for businesses, sports teams, within the music industry & her local community. She also has a background in management for a marketing agency, working within the world of helping brands find and amplify their purpose as a business or organization, as well as project management experience in ongoing digital marketing projects. At Paragon, Nicole works as a front-end developer, building websites. She specializes in creating web design that amplifies a brand’s mission and message through a well-designed and well-laid out website. Also focusing on ensuring that the user experience is enjoyable and informative. She brings in her experience of design, creating code, front end and back end development, and SEO to make this happen. In her spare time, Nicole enjoys traveling and exploring, spending time in the mountains hiking or snowboarding, yoga, spending time with loved ones, and creating art.

Jeff has been working in the world of digital marketing since he graduated from The University of New Hampshire in 1997 with a degree in Communications. He has a range of experience in industries ranging from health care to travel, where he has worked with a wide variety of web technologies. When it’s time to relax Jeff likes to go kayaking with his wife Shelly or hang out with his silly dogs.

Zach first discovered his passion for digital marketing as a journalist and SEO copywriter in 2011. Since then, he has built a career on helping startups and small businesses learn the ins and outs of marketing and social media strategy. Zach holds degrees in Business Administration and Marketing and is currently preparing to graduate from CSU Fullerton with a Bachelor’s in Business Administration. When he’s not at the office, you can find him working on the farm, making cider, playing games on his PC, or looking at videos of cute dogs.

Digital Marketing professional with experience building successful search marketing campaigns across industries and platforms.  Deep, hands-on experience utilizing the following Platforms and tools; Google AdWords, Google Display, Google Shopping, Amazon, Microsoft AdCenter, Yahoo Gemini, AdRoll, Facebook, LinkedIn, Optimizely, Marin, Kenshoo and Criteo. Successful enterprise-level higher education lead generation engagements have included Quinn Street, Noodle Partners, LinkedIn Learning, ESM Digital. Responsibilities included design development and optimization of digital campaigns across the following platforms: Google Ads (Search, Display Retargeting, Display Prospecting), Bing, and LinkedIn. Katy has in depth experience developing successful digital advertising campaign across numerous industries and a wide array of ad platforms. When she's not working she enjoys snowmobiling and hanging out with her sidekick Lola the French Bulldog. Certifications: AdWords Fundamentals; AdWords Display Brand Controls, AdWords Fundamentals for Audiences, AdWords Display Certification, Bing Ads Accredited Professional, Certified Yahoo Ambassador Industry Associations; Professional Member eMarketing Association, Certified eMarketer, Professional Member SEMNE