Paragon Digital Marketing provides online marketing solutions tailored for companies of all sizes to build and sustain engaging customer relationships. Paragon offers a complete set of digital marketing services that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, and provide analytical insights to measure results.
At Paragon, we are experts in utilizing search engines and social networks to generate leads and find new customers for the organizations we serve. Our internet marketing services include Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Responsive Web Design, Email Marketing, and Website Analytics.
Headquartered in Keene, NH, Paragon Digital Marketing serves as a strategic digital marketing partner for businesses and non-profits of all sizes. Our clients range from global technology and healthcare non-profits to large insurance companies and manufacturers of eco-friendly cleaning supplies to small main street businesses. Paragon Digital Marketing is a Google Premier Partner.
Zach is an adventurous and creative entrepreneur who thrives on building, creating and improving himself and his business each day. He founded Paragon Digital Marketing in 2012 and has over 15 years of internet marketing experience, working with and consulting for organizations of all sizes. At Paragon, Zach manages the business as a whole – from its workplace culture to its customer relationships. He leads the firm forward, as technology evolves. Zach is a firm believer that doing good is good for business and frequently donates services to nonprofits that are working to make a difference. He serves on the City of Keene Energy and Climate Change Committee, a board member for Leadership New Hampshire, a member of the Advisory Council for Live Free and Start, Board of Advisors for Stay Work Play New Hampshire, a former board president for Monadnock Buy Local and a Corporator for the Savings Bank of Walpole. He also enjoys sailing, hiking and mountain biking.
Director of Digital Marketing
Mike’s digital marketing experience spans back to 1999, running search ads on GoTo.com (which became Overture and then Yahoo) in the age before Google. Since that time, he has continued to keep ahead in the dynamic world of digital marketing and explore new opportunities for clients. At Paragon, Mike helps online startups and established brands alike get the most out of their search, display, social, and other paid digital programs. He develops strategies and implements tactics to increase return on ad spend and customer acquisition. During his off hours, Mike likes to experiment brewing beer, cooking, and making cheese. He speaks regularly at New England marketing conferences to share his knowledge of digital advertising and how to maximize results.
Website UI/UX Designer
With 20 years of experience in web design/development, graphic design, marketing, and communications in a variety of industries, Dawn is passionate about designing and delivering creative solutions to increase audience engagement, brand awareness, lead generation, growth, and sales. Partnering with clients, content experts, and the Paragon team, Dawn strategizes, builds, and deploys intuitive and informative websites and digital marketing experiences for B2C, B2B and non-profit customers large and small. Prior to her role at Paragon, Dawn managed and delivered marketing and communications for HR tech, healthcare, consulting, real estate, and community initiatives. Outside of work, Dawn loves cheering on her kiddos during sports, enjoying the beach and outdoors, and spending time with family and friends.
Andrew has over 10 years of being a full stack developer. Prior to joining Paragon, Andrew was a developer for Linux working in their WordPress environments. His role consisted of code refactoring, code review, custom theme development, custom plugin development, utilizing WordPress REST API, and migrating React components. Andrew graduated from the University of Southern Indiana with a bachelor's in computer science. Andrew routinely does everything with his dog Kez, which is most likely next to him while programming. In his spare time, his interest resides in gold, silver, copper, and bronze smithing, and will gladly talk forever about past archeological history regarding the Chalcolithic and Bronze Ages.
Nicole has been working as a web developer since 2018, building and maintaining web sites for small businesses and non-profit organizations. Prior to developing websites, Nicole spent years creating graphic design marketing material for businesses, sports teams, within the music industry & her local community. She also has a background in management for a marketing agency, working within the world of helping brands find and amplify their purpose as a business or organization, as well as project management experience in ongoing digital marketing projects. At Paragon, Nicole works as a front-end developer, building websites. She specializes in creating web design that amplifies a brand’s mission and message through a well-designed and well-laid out website. Also focusing on ensuring that the user experience is enjoyable and informative. She brings in her experience of design, creating code, front end and back end development, and SEO to make this happen. In her spare time, Nicole enjoys traveling and exploring, spending time in the mountains hiking or snowboarding, yoga, spending time with loved ones, and creating art.
Digital Marketing Specialist
Jeff has been working in the world of digital marketing since he graduated from The University of New Hampshire in 1997 with a degree in Communications. He has a range of experience in industries ranging from health care to travel, where he has worked with a wide variety of web technologies. When it’s time to relax Jeff likes to go kayaking with his wife Shelly or hang out with his silly dogs.
Digital Ads Manager
Digital Marketing professional with experience building successful search marketing campaigns across industries and platforms. Deep, hands-on experience utilizing the following Platforms and tools; Google AdWords, Google Display, Google Shopping, Amazon, Microsoft AdCenter, Yahoo Gemini, AdRoll, Facebook, LinkedIn, Optimizely, Marin, Kenshoo and Criteo. Successful enterprise-level higher education lead generation engagements have included Quinn Street, Noodle Partners, LinkedIn Learning, ESM Digital. Responsibilities included design development and optimization of digital campaigns across the following platforms: Google Ads (Search, Display Retargeting, Display Prospecting), Bing, and LinkedIn. Katy has in depth experience developing successful digital advertising campaign across numerous industries and a wide array of ad platforms. When she's not working she enjoys snowmobiling and hanging out with her sidekick Lola the French Bulldog. Certifications: AdWords Fundamentals; AdWords Display Brand Controls, AdWords Fundamentals for Audiences, AdWords Display Certification, Bing Ads Accredited Professional, Certified Yahoo Ambassador Industry Associations; Professional Member eMarketing Association, Certified eMarketer, Professional Member SEMNE
Digital Marketing Specialist
Alex recently graduated from Westfield State University in 2020. While getting her Bachelor’s degree in marketing and management, she had an internship that turned into a job running the marketing accounts for a local healthcare company. There she gained experience in Google My Business, Google Ads, and Facebook Ads. She also has certifications in Microsoft Excel, PowerPoint, and Word, along with HubSpot Inbound marketing. In her free time, she enjoys going for hikes and being outdoors.
Carri has worked as an administrative assistant for over 20 years for different companies including accounting, legal and manufacturing. Working mostly part-time while raising her 5 children, going into the office is her vacation from her full-time job at home. She has been the ultimate cheerleader for her children’s sports teams, even serving on the board of the Keene Knights as the concession’s organizer for two years. She loves event planning and has served as a board member for Bonnie’s Basement, a nonprofit that raised funds for local cancer organizations, and assisted with the planning of their first annual benefit, The Chocolate Ball. She is passionate about healthy eating, gardening, enjoying time with her children, traveling and baking. She recently began working towards her bachelor’s degree in business administration. She has lived in NH her whole life but loves to go to Florida once a year on a family vacation for the sun, sand and relaxing by the pool.