Paragon Digital Marketing provides online marketing solutions tailored for companies of all sizes to build and sustain engaging customer relationships. Paragon offers a complete set of digital marketing services that help organizations acquire new customers more efficiently, maximize customer loyalty and lifetime value, and provide analytical insights to measure results.
At Paragon, we are experts in utilizing search engines and social networks to generate leads and find new customers for the organizations we serve. Our internet marketing services include Pay-Per-Click (PPC), Search Engine Optimization (SEO), Social Media Marketing, Responsive Web Design, Email Marketing, and Website Analytics.
Headquartered in Keene, NH, Paragon Digital Marketing serves as a strategic digital marketing partner for businesses and non-profits of all sizes. Our clients range from global technology and healthcare non-profits to large insurance companies and manufacturers of eco-friendly cleaning supplies to small main street businesses. Paragon Digital Marketing is a Google Premier Partner.
Zach is an adventurous and creative entrepreneur who thrives on building, creating and improving himself and his business each day. He founded Paragon Digital Marketing in 2012 and has over 15 years of internet marketing experience, working with and consulting for organizations of all sizes.
At Paragon, Zach manages the business as a whole – from its workplace culture to its customer relationships. He leads the firm forward, as technology evolves. Zach is a firm believer that doing good is good for business and frequently donates services to small nonprofits that are working to make a difference. He’s a member of the Advisory Council for Live Free and Start, Board of Advisers for Stay Work Play New Hampshire, a board member for Monadnock Buy Local and a Corporator for the Savings Bank of Walpole. He also enjoys sailing, hiking and mountain biking.
Director of Digital Marketing
Mike’s digital marketing experience spans back to 1999, running search ads on GoTo.com (which became Overture and then Yahoo) in the age before Google. Since that time, he has continued to keep ahead in the dynamic world of digital marketing and explore new opportunities for clients.
At Paragon, Mike helps online startups and established brands alike get the most out of their search, display, social, and other paid digital programs. He develops strategies and implements tactics to increase return on ad spend and customer acquisition. During his off hours, Mike likes to experiment brewing beer, cooking, and making cheese. He speaks regularly at New England marketing conferences to share his knowledge of digital advertising and how to maximize results.
Director of Web Development
Heidi’s experience as an IT professional began in the late 1980s. In 2011, she bought and grew a web design and development firm called 4Web, Inc. that she sold to Paragon in 2016. She holds a Masters in Internet Technology from Marlboro College Graduate School.
At Paragon, Heidi blends her skills in website development and project management to bring Paragon’s web projects from vision to reality. She has produced hundreds of sites for clients from around from the world — who depend on the WordPress, Drupal and Joomla platforms to manage their online business needs. Heidi was a founding member and past Vice President of Internet Operations for the Greater Monadnock Keene, NH PMI Institute chapter and Co-Manager of the Joomla New England User Group. Her hobbies include gardening, walking and enjoying the beauty of New England.
Lead Web Developer
Nathan’s experience includes working for several small web development companies in southern New Hampshire. His web development experience includes using WordPress and Joomla platforms — from PHP to CSS to SQL and everything in between. He holds a Computer Science degree from Keene State College.
At Paragon, Nathan enjoys solving problems with elegant, efficient solutions. He works on many of our more complex web conversion and development projects, as he is quick to understand new concepts and requirements in a rapidly evolving web environment. When not stuck inside on beautiful days, Nathan enjoys hiking and biking, and playing with his dog, Molly. Additionally, he arranges and performs music for trumpet and brass bands around the New England area and beyond.
Digital Marketing Team Lead
With over a decade of marketing experience, Hope’s career began in the early 2000’s as a Marketing Coordinator for a Chicago architecture firm. She also spent several years in Los Angeles producing content for one of the world’s largest investment organizations, and after moving to NH in 2013, served as Marketing Coordinator for a prominent insurance agency in the Monadnock region of New Hampshire before joining Paragon in 2018.
Hope’s passion for marketing has helped her to develop a wide set of skills across the digital marketing spectrum, including online campaign management, social media management, SEO optimization, content creation, reputation management, and PPC advertising. Hope enjoys singing with the Monadnock Chorus, and volunteers her time with local non-profits such as Sy’s Fund, Monadnock Music and Cedarcrest Center for Children with Disabilities. When not at work, Hope enjoys antiquing around New England with her husband and playing with her adorable terrier, Toto.
Digital Marketing Specialist
Myles has worked in the digital marketing industry since he graduated from Keene State in 2016 with degrees in Mathematics and Computer Science. He specializes in marketing data analysis used to inform marketing strategies and plans but also is experienced in SEO and PPC best practices.
At Paragon, Myles manages client’s accounts, analyzes historical and incoming data, and implements digital marketing efforts in order to contribute to business success. Outside of work, he enjoys playing ultimate frisbee, gaming (video & board), cards, and going to the gym.
Drew’s marketing experience began in College, where he learned the best practices to reach target audiences. Through multiple marketing internships throughout his college career, he was able to put these techniques into practice in real world situations. He graduated from Lasell College with a Bachelor’s in Marketing.
Drew’s responsibilities at Paragon include creating strong paid search campaigns to help clients reach out to potential customers. He helps them build a great keyword base, which in turn helps them surpass their goals. During his free time, Drew is a part of the local rugby team, the Monadnock Wolfpack, where he trains and plays with them. He also enjoys helping the community around him through the organization Rotaract, and taking in the views and tastes New England has to offer by exploring the area with hikes and visits to local restaurants.
Digital Marketing Specialist
Alyssa first began her digital marketing experience working at a local publishing company where she developed websites and managed and designed digital advertising. She earned her Bachelor’s degree in Web Design and Interactive Media from the Art Institute of Pittsburgh.
Her responsibilities at Paragon include digital marketing and maintaining WordPress websites. Her graphic design expertise is put to good use when creating custom themes or in support of other marketing efforts. In her free time, Alyssa enjoys reading, art, playing video games, and is almost always in the company of at least one cat.
Kristen’s Business Management experience began while she was in college, when she managed the accounting for a small, local bakery just outside of Boston, where she eventually became the Office Manager. After moving to the Keene area, she started working in the Business Office of a private school in the Monadnock Region. She graduated from Ashford University in 2015 with a Bachelor’s in English.
At Paragon, Kristen manages everything from the day to day operations of the company to accounting and payroll. During the spring, summer and fall, Kristen enjoys any excuse to be outside, such as gardening, swimming, hiking, and walking her dogs. During the winter months, she prefers to stay warm while knitting and reading indoors. She is also an avid DIYer who always has an improvement project in the works at her home in Hinsdale.