We’re committed to staying ahead of the curve and learning about new features and technologies that support our client’s digital marketing and web development efforts. We hope you find our in-depth Marketer’s Guides, blog posts, and other resources valuable and look forward to hearing from you with topics you’d like us to cover.
Explore and learn from our experienced team how to implement new tactics and strategies, create relevant and targeted content for your audiences, measure and optimize for best results, and much more.
If you’re a marketer in business that relies on lead generation, you know the importance of generating high-quality leads. This guide shares solid strategies to help grab attention and entice your audiences to share their contact info, build your lists, and nurture prospect and customer relationships.
If there’s one global constant for all your marketing efforts, it’s this: you must know your customer! The entire premise of marketing is that you need to be able to appropriately engage with and encourage your target audience to take a specific action, whether it’s making a purchase, attending an event, or donating to a cause.
Officially launched in October 2020, Google Analytics 4 represents a complete makeover compared to the current version; Universal Analytics.
In this guide, we’ll provide you with details on some of the most relevant changes that you need to know. It’s important to get up-to-speed as soon as possible so you become aware of the differences between each version and so you can take advantage of new features.
In this guide we will walk you through the steps needed to set up Google Analytics 4 using Google Tag Manager. We will show you how to have GA4 tracking and collecting data alongside your existing Universal Analytics using Google Tag Manager so that you have both sets of data being collected until Universal Analytics reaches end of life.
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