We’re committed to staying ahead of the curve and learning about new features and technologies that support our client’s digital marketing and web development efforts. We hope you find our in-depth Marketer’s Guides, blog posts, and other resources valuable and look forward to hearing from you with topics you’d like us to cover.

Marketer’s Guides

Explore and learn from our experienced team how to implement new tactics and strategies, create relevant and targeted content for your audiences, measure and optimize for best results, and much more.

Recent Guides:

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Guide to Content Strategy

If you’re a marketer in business that relies on lead generation, you know the importance of generating high-quality leads. This guide shares solid strategies to help grab attention and entice your audiences to share their contact info, build your lists, and nurture prospect and customer relationships.
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Guide to Email Marketing

If there’s one global constant for all your marketing efforts, it’s this: you must know your customer! The entire premise of marketing is that you need to be able to appropriately engage with and encourage your target audience to take a specific action, whether it’s making a purchase, attending an event, or donating to a cause.
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Level Up Email Series

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Get better digital marketing results in one week or less with our FREE email series! We share tips, ideas and best practices you can implement right away to help you get more leads and sales. Topics include: Analytics, SEO, PPC, Email Marketing, Social Media and more.

Google Analytics 4 Ultimate Guide

Officially launched in October 2020, Google Analytics 4 represents a complete makeover compared to the current version; Universal Analytics.

In this guide, we’ll provide you with details on some of the most relevant changes that you need to know. It’s important to get up-to-speed as soon as possible so you become aware of the differences between each version and so you can take advantage of new features.


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Contact Paragon today for all your internet marketing needs. Whether you're looking for SEO consulting, PPC campaign management, display retargeting, mobile advertising, reputation management, or website development, we can help!
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