Confer

Confer Technologies, a Boston-based startup, delivers innovative endpoint security software that protects laptops, tablets, and mobile devices across corporate networks. With patented technology and a focus on efficiency and effectiveness, Confer ensures that companies can safeguard their systems against cyber threats.

Challenge

Rapid growth meant Confer quickly outgrew its initial startup website and blog. As the company prepared to rebrand and elevate its image, the existing digital presence no longer reflected their professionalism or ambition. Confer needed a new website that would not only present their updated brand and products but also support lead generation, customer service, and recruiting.

Strategy

Paragon Digital Marketing took a collaborative approach, engaging deeply with Confer throughout the design discovery process. This allowed for a clear understanding of Confer’s objectives for the new site—delivering a customer-centric, lead-generating platform with a strong SEO foundation and robust career resources.

The website redesign prioritized:

• Enhanced customer support and lead capture features
• Improved navigation and user experience
• Clear presentation of Confer’s unique technology and value proposition
• Integrated career, blog, and resource sections

Results

Paragon migrated Confer’s website from Joomla to a custom-designed, mobile-friendly WordPress platform. Additional custom plugins were developed to highlight careers, blogs, and key resources. The new site seamlessly integrates Salesforce web-to-lead forms for prospect capture and Zendesk support ticketing for enhanced customer service. The result: a modern, scalable website that showcases Confer’s new brand, supports its growth, and delivers a superior experience for prospects, customers, and job seekers.

seamless integration

Mobile-friendly

Custom Design & Plugins

The new site seamlessly integrates Salesforce web-to-lead forms for prospect capture and Zendesk support ticketing for enhanced customer service.