Our Company
At Paragon Digital Marketing we pride ourselves in providing top-notch digital marketing and website development services that support and grow the businesses that are the heart of our economy. Our clients are growing businesses in a variety of interesting industries across the nation. We believe our core values should be evident in everything we do. We are passionate about our people, our planet and our community. We strive to be valued experts and trusted partners to our clients.
The Role
We are seeking a creative and detail-oriented Content Marketing Specialist to join our growing team. In this role, you will write and produce the content that drives results for our clients, including blog posts, website pages and articles, landing pages, social media posts, and email newsletters. You will work across a diverse portfolio of clients and industries, learning each brand’s voice and translating their goals into content that engages audiences and inspires action.
To succeed in this role, you will be a strong copywriter who understands how content supports broader marketing goals, from building awareness to generating leads. You will have the design and layout skills to bring your content to life using tools like Canva or Photoshop. You will work collaboratively with account managers, SEO specialists, digital advertising experts, and designers to deliver content that is on-brand, on-time, and on-strategy. Knowledge of SEO and experience working in an agency environment are a big plus.
Key Responsibilities
Website & Blog Content:
- Write and edit blog posts, articles, and website pages that are engaging, accurate, and aligned with each client’s brand voice.
- Draft landing page copy designed to convert visitors for campaigns, promotions, and lead generation.
- Research client industries, products, services, and audiences to produce credible, well-informed content.
- Apply SEO best practices, including keyword usage, headings, meta titles and descriptions, and internal linking.
Social Media & Email:
- Write social media posts tailored to each platform, audience, and client objective.
- Create and assemble email newsletters, including copy, layout, images, and calls to action.
- Plan and maintain content calendars to ensure consistent, timely publishing.
Design & Layout
- Create social graphics, blog images, and simple visual assets using Canva, Photoshop, or similar tools.
- Format and lay out content for publishing on websites and email marketing platforms.
- Ensure all content is visually consistent with client brand guidelines.
Strategy & Collaboration
- Work with account managers to understand client goals and develop content plans that support them.
- Collaborate with SEO, digital advertising, and design team members to deliver integrated campaigns.
- Proofread and edit content for grammar, clarity, accuracy, and consistency.
- Track content performance and recommend improvements based on results.
- Stay current on content marketing trends, platform changes, and best practices.
Required Skills & Experience
- 2+ years’ experience in content marketing, copywriting, or a related role.
- Exceptional writing, editing, and proofreading skills, with the ability to adapt tone and style across brands and audiences.
- Solid understanding of marketing principles and how content supports business goals.
- Basic design and layout skills using Canva, Photoshop, or similar tools.
- Experience writing for websites, social media, and email.
- Ability to manage multiple projects and deadlines across clients.
- Attention to detail.
- A portfolio of writing samples.
Additional Skills & Experience
- Knowledge of SEO best practices and keyword research tools (Ahrefs, Semrush, Google Search Console, etc.).
- Experience creating short form video for social media platforms.
- Previous digital marketing agency experience.
- Experience with WordPress or other website content management systems.
- Experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot, etc.).
- Familiarity with Google Analytics or other reporting tools.
- Experience using AI tools to support research and content development.
What We Offer
- A vibrant, creative, and inclusive work environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A chance to be part of a forward-thinking team making a real impact for small and midsize businesses.
Benefits
- 401k with Company Match
- Unlimited Vacation
- Health Insurance
- Dental Insurance
- Vision Insurance
- Student Loan Repayment
- Community Involvement Opportunities
Type
This is a full-time position in our Keene, NH office.
We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.