Ayrika West is a Digital Marketing Specialist at Paragon Digital Marketing, where she helps businesses grow their online presence through a strategic mix of SEO, social media, email marketing, and more. She has built a strong foundation in digital marketing through both academic and hands-on experience, developing expertise in performance analysis, content strategy, and client relationship management. After earning her B.S. in Business Administration: Marketing from the University of New Hampshire, Ayrika began her journey at Paragon as an intern in 2023. She continued part-time during her senior year and transitioned into a full-time role following graduation, steadily growing her skill set and impact along the way
She loves diving into the data behind SEO—spotting trends, uncovering content gaps, and helping brands show up where it matters most. At the same time, she enjoys the creative side of social media, finding what resonates with different audiences and bringing campaigns to life across platforms.