Zach Luse is a seasoned entrepreneur with a passion for building things that make a difference—whether that’s a results-driven digital strategy or a stronger local community. He founded Paragon Digital Marketing in 2012 and brings more than two decades of experience in digital marketing, web strategy, and leadership to the table. Under his guidance, Paragon has grown into a trusted partner for businesses and organizations across the country.
At Paragon, Zach leads with intention—shaping both the company’s culture and its commitment to delivering measurable impact for clients. He believes strongly that business can and should be a force for good, and regularly donates services to nonprofits focused on community and sustainability. A vocal advocate for small businesses and local economies, Zach also champions energy efficiency and smart environmental practices both in his work and community life.
Zach is a graduate of Leadership New Hampshire and the Goldman Sachs 10,000 Small Businesses program, experiences that further deepened his commitment to fostering resilient communities and responsible entrepreneurship.
Outside the office, Zach lives in Keene with his partner, Liz, and their three boys. He’s an outdoor and travel enthusiast who enjoys mountain biking, sailing, hiking, and snowboarding—often with family in tow. His community involvement includes leadership roles as a Trustee of Savings Bank of Walpole, Trustee of Leadership NH, and past Chair of the City of Keene’s Energy & Climate Committee, along with service to other local and statewide organizations.
Whether he’s strategizing for a marketing campaign or repurposing a historic church into a beer garden, Zach brings curiosity, creativity, and a get-it-done mindset to everything he does.