The Ultimate Guide to Google Analytics 4

Grow Your Business With Data

How is the world of search and SEO impacted?

Google announced it will be sunsetting Universal Analytics on July 1, 2023. It is important to get GA4 set up now so you have one year of historical data.

Officially launched in October 2020, Google Analytics 4 represents a complete makeover compared to the current version, Universal Analytics. You’ll find that they’ve introduced new concepts and approaches to several things, so it’s important to understand how they impact your business.

Chapter Previews


What is Google Analytics 4 (GA4)?

You’re probably no stranger to Google Analytics. It’s been a mainstay for measuring and analyzing website effectiveness since 2005. Google has described this new iteration of analytics as a next-generation approach to privacy-first tracking, cross-channel management, and AI-based predictive data, all together in one platform.


Key new features of GA4

In this section we dive in with more detail at some of the key new features such as new insights from advanced machine learning, deeper integration with Google Ads, customizable funnels, and expanded codeless event tracking.


Key GA4 Reports

GA4 features many reports you’ll be familiar with and some that are new or slightly different. The new reporting interface provides a unified view across your website and app visitors, helping to give more holistic view. You’ll learn about the enhanced demographics reporting, user reporting, behavior reporting and technology reporting.


Transitioning to GA4 and finding key information

Do you have to switch to GA4? How do you get GA4? Depending upon your situation the answers to these questions will vary. We’ll show you how to set up your first GA4 property and share resources for additional information.


GA4 Resources

If you need even more information we will guide you in finding more resources and the most up-to-date documentation and information covering data migration, GA4 implementation, and Google Tag Manager integration.


Need Help with GA4?

Google Analytics 4 is the future of analytics. Are you wanting to take advantage of GA4 but you’re not sure of your next move or don’t really have a lot of time to look into it? If you’re interested, but just don’t have the bandwidth to do it all yourself then we are here to help show you the way.

Ready to Get Started?

In this guide, we’re aiming to provide you with some detail on some of the most relevant changes that you need to know about in GA4. We will introduce you to the new concepts and approaches that will be key to the success of your analytics strategy now and into the future.

Questions This Guide Will Answer

How is GA4 different from what I’m used to with Universal Analytics?

There are several important differences, and our guide covers the key new features of GA4!

What are some key new features of GA4?

Machine learning and deeper audience integration with Google Ads are just a few of the features that you will learn about in our guide.

Do I have to switch to GA4?

There are several important considerations to make when weighing your options. Our guide will help you make an informed decision.

How do I get GA4?

Our guide will show you the ins and outs of setting up GA4 within your existing GA account or as part of a new one.

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