AKAMAI

Enterprise SEO & GEO Transformation for a Global Cybersecurity Leader

Paragon partnered with Akamai to implement an enterprise SEO and Generative Engine Optimization (GEO) strategy designed to increase non-branded visibility, strengthen competitive rankings, and expand AI-driven search presence.

Beginning in 2024, before generative search visibility became a mainstream enterprise priority, the strategy integrated AI citation optimization alongside technical SEO governance and content architecture improvements.

Highlights:

+22% YoY increase in blog page views
+45% QoQ growth in AI referral traffic
Numerous top 3 and top 10 ranking gains in competitive cybersecurity queries
Featured snippets secured for high-value technical terms
Enterprise SEO framework later expanded to support glossary optimization

This approach transformed Akamai’s blog into a resilient, AI-ready search visibility engine.

Challenge

Akamai, a global leader in cybersecurity and cloud computing, relies on its blog as a key thought leadership channel. However, in a highly competitive search environment, increasingly shaped by AI-powered discovery, even strong technical content can struggle to achieve maximum visibility.

The organization needed to:

Improve rankings for competitive, high-value cybersecurity keywords
Increase non-branded organic visibility
Strengthen technical SEO and site health
Adapt content for AI-driven search platforms
Establish reliable reporting and performance tracking

The goal was not just traffic growth, but sustainable, enterprise-level search visibility across both traditional SERPs and AI-powered discovery platforms.

Strategy

Paragon implemented a multi-phase enterprise SEO and GEO framework focused on compounding growth.

1. Enterprise SEO Foundation

Comprehensive keyword and competitive research
Technical SEO audits and prioritized site health improvements
Internal linking architecture optimization
Ongoing ranking and performance tracking

This created a stable infrastructure for scalable visibility gains.

2. Content Optimization & AI Readiness

Optimization of 4–6 blog posts per month
Structured SEO briefs to guide new content creation
Entity-focused optimization to improve search comprehension
Structured answer formatting to support AI citation visibility

By integrating AI citation strategy in 2024, the blog was positioned early for generative search inclusion.

3. Performance Intelligence & Reporting Discipline

Monthly executive reporting
Ranking distribution analysis (top 3 / top 10 movement)
Category-level performance tracking
Normalized traffic reporting to account for seasonality and anomalies

This disciplined reporting approach ensured stakeholders understood true performance trends, not inflated short-term spikes.

Results

By the end of 2025, Akamai’s blog demonstrated measurable gains:

+22% YoY increase in page views
+45% QoQ growth in AI-driven referral traffic
Numerous blog posts climbed 10-15+ positions into top 10 results
New content reached top 1-5 positions within weeks of publication
Featured snippets secured for high-value cybersecurity queries
Strong category growth across Security, Cloud, and Security Research

Despite normal B2B seasonal fluctuations, the blog showed resilience and steady improvement throughout the year, finishing December with +18% month-over-month visit growth.

Security, Cloud, and Security Research content categories delivered the strongest gains, reinforcing Akamai’s authority in its core verticals.

Strategic Expansion

As blog performance compounded, the engagement expanded to include structured glossary optimization and content lifecycle support, transforming legacy reference content into AI-ready, search-optimized assets.

This evolution reflects a broader enterprise search governance strategy designed for long-term visibility and scalable growth.