Unity Homes

Unity Homes is transforming the homebuilding industry with advanced offsite manufacturing processes that deliver precision and efficiency. While Unity’s construction techniques set them apart, communicating their unique approach and benefits to potential customers online presented new challenges. Understanding that building a home is a significant investment with a long decision cycle, Unity turned to Paragon to strengthen their brand presence and generate qualified leads.

Challenge

While creating and managing Unity’s digital ad campaigns, Paragon quickly discovered the existing website was limiting marketing performance. Slow load times, confusing navigation, and an ineffective page structure hindered visitors’ ability to explore Unity’s offerings and engage with the brand. Unity needed a modern website that would clearly communicate their value proposition, support ongoing marketing efforts, and convert more visitors into leads.

Strategy

The project began with an in-depth exploration of Unity’s customers and the homebuilding journey. By uncovering buyer motivations, pain points, and questions, Paragon ensured the new digital strategy and website would directly address audience needs. Insights from this research shaped every aspect of the new website, aligning site structure and content with the steps buyers take—from initial research to taking action.

A redesigned website was developed to:

• Make navigation seamless and information easily accessible
• Highlight the distinct advantages of Unity’s offsite construction methods
• Guide visitors through the process with a clear customer journey
• Offer downloadable resources (like a step-by-step homebuilding guide) to engage prospects early in the funnel

Built for flexibility, the new site enables Unity’s team to quickly update content, test new offers and calls-to-action, and seamlessly integrate with automated email campaigns.

Results

Unity Homes’ new website has delivered significant improvements for both the business and prospective home buyers. Enhanced navigation now directs visitors to key information and answers common questions, while a downloadable homebuilding guide drives early engagement.

With easier content management, Unity can rapidly adapt to market needs and roll out new marketing initiatives. Integrated with automated email drip campaigns, the site supports ongoing lead nurturing. These targeted campaigns are seeing open rates of 40–70%—far above the industry average of 19%—demonstrating high audience engagement and interest in Unity’s innovative homebuilding process.

2x

More than Doubled Leads

148%

Increase in Traffic

50%

Reduction in Page Load Times

Built for flexibility, the new site enables Unity’s team to quickly update content, test new offers and calls-to-action, and seamlessly integrate with automated email campaigns.