True NOrth Granola

WooCommerce Solution Fuels Online Growth for True North Granola

True North Granola, based in Vermont, began its journey at local farmers’ markets before expanding into a nationally recognized brand. While their wholesale business flourished, the next step was to boost direct-to-consumer (D2C) online sales. That’s when True North Granola turned to Paragon for digital marketing expertise and a stronger online presence.

Challenge

Paragon’s initial engagement focused on growing online sales through digital marketing. However, an in-depth review quickly revealed that the existing website was a major obstacle: analytics showed that visitors struggled to navigate, find products, and complete purchases. Heatmapping confirmed user frustration and frequent abandons. Improving the website’s conversion rate became a top priority for unlocking growth in the D2C market.

Strategy

To elevate the buying experience and maximize the impact of digital marketing, Paragon recommended a complete website overhaul. A new WooCommerce-powered website was designed for speed, security, and user-friendly navigation—ensuring customers could easily browse, select, and purchase their favorite granola. The site was restructured to be intuitive on any device, with a streamlined checkout process to minimize friction and cart abandonment..

Results

Partnering with True North Granola’s team, Paragon delivered a custom WooCommerce site built for performance and sales. The new navigation and product organization make it simple for customers to discover more options and complete their purchases with ease. As a result:

  • Retail sales increased by 40% in the first eight months after launch
  • Mobile revenue more than doubled in the first four months
  • Customers are staying on the site longer and exploring a wider range of products

The improved digital experience not only amplified marketing results but also positioned True North Granola for ongoing growth in the D2C space.

104%

Increase in Mobile Revenue

37%

Reduction in Page Load Times

23%

Increase in Organic Search Impressions

It is a beautiful and highly functional website now, something we were clearly missing. The new features have served to expand the capabilities of our e-commerce tools and increase our online sales by more than 60% over the previous calendar year. 

“True North Granola has been partnering with Paragon Digital for close to two years, and we have been exceptionally pleased with their customer service, their design capabilities, and their ongoing desire to meet our expectations. We have worked with Paragon to design and launch an entirely new website with features we were missing in our previous website. It is a beautiful and highly functional website now, something we were clearly missing. The new features have served to expand the capabilities of our e-commerce tools and increase our online sales by more than 60% over the previous calendar year. In addition, Paragon has been instrumental in expanding our digital marketing efforts that clearly supported the e-commerce increase in sales. We have an ongoing relationship with Paragon and won’t hesitate to contract for future work.”

-Ingrid Chrisco, Founding Owner

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