We work together as a highly trained and experienced team to support your website strategy and positioning in the online marketplace. United by a common vision for creating usable, accessible, simple, and clean websites, we have produced sites for hundreds of clients around the world who depend upon open source website platforms to manage their online business needs.
Web Design & Development
At Paragon Digital we feel one of the first steps in building a website strategy is to think about the most important aspect of your website…the visitor experience! When thinking about your website be sure to be looking at things from the eyes of your customers. This will put you miles ahead of your competition.
Another essential aspect of website strategy is defining the website outreach goals for client engagement. For example, a goal might be to increase newsletter registration. So you should make sure that visitor sign-up forms are featured prominently on the site and that the process is seamless. Another goal might be to have visitors buy your products online. If that’s the case then it’s important to make sure the online shopping experience is intuitive, simple and that e-commerce transactions are secure. We love to help our clients strategize as a first step in our projects.
The saying goes, “you only get one chance to make a good first impression”, and that certainly applies to your website. When you hear of something new that you’re interested in learning more about, you likely pull out your smartphone and search for it… and BAM… there’s the website. What’s your first impression? Is it mobile-friendly? Is it easy to use that site and locate the desired information even on your phone? You stay on the site, don’t you? Or are you looking at a desktop-version site squeezed onto that tiny screen and nothing is readable without scrolling and resizing—and in frustration you leave? We have been building responsive websites since 2012 when responsive was in it’s infancy. We have only built responsive since then. We can help you understand how you can go responsive as well.
Your website’s sitemap is like the architecture of a building. A well-crafted building is pleasing to the eye, is easy to navigate and gives you a sense of safety and quality when you’re in it. Wouldn’t it be great if your website visitors felt the same way? That is always the goal of a great website. Visitors should be able to interact with the website without having to figure out how to find what they are looking for. When you take some time to “craft” how a visitor will navigate the site and interact with the information, then you will provide a good user experience.
It’s equally important to think about how content is arranged and optimized. We are partners and will work with you to develop your site map to ensure your information is presented in an intuitive and accessible manner and that your copy and imagery work to guide site visitors to the information they need and the engagement you desire.
WordPress, Joomla or Drupal — what is the best solution for you? It really depends on what you need your website to do now and in the future. Making a decision on which web platform you will use for your website shouldn’t be taken lightly. Don’t get tied to one solution just because your development firm only does one. We have in-house skills to build your website with 3 different content management systems (CMS). According to BuiltWith Trends there are 2.5 million Joomla, 770,000 Drupal and 17.5 million WordPress websites currently on the Web. We will guide you through the process of finding the correct solution for you. Talk to us!