Lead Generation
Fuel Your Sales Pipeline with Smart, Scalable Lead Generation
Attract, Capture, and Convert High-Quality Leads.
Generating leads isn’t just about quantity, it’s about quality. We develop lead funnels and execute data-driven campaigns across channels to help you identify, engage, and convert your ideal customers. Whether you’re looking to fill your funnel or optimize your existing process, we’ll deliver solutions that align with your business goals and sales cycle.
Multi-Channel Campaign Strategy
Reach the Right People, In the Right Places
Successful lead generation requires an integrated, multi-channel approach. We develop and manage strategic campaigns across search, social, display, email, and more, meeting your audience where they already spend time. Whether it’s paid search ads, landing pages, email nurtures, or organic social content, our team crafts tailored tactics to connect you with qualified prospects.
Landing Page Optimization
Turn Clicks into Conversions
Your campaigns are only as strong as the pages they lead to. We design and optimize high-converting landing pages focused on one goal: capturing quality leads. Through compelling design, clear copy, persuasive calls-to-action, and mobile-first best practices, we ensure every visitor has a seamless experience that drives them to take action.
Lead Magnet Development
Offer Value That Builds Trust
People won’t give their contact info for nothing. That’s why we help you develop meaningful lead magnets—like eBooks, checklists, webinars, or free tools—that resonate with your audience and align with their needs. We’ll identify what motivates your prospects and craft offers that entice them to engage with your brand.
Lead Form Optimization & Integration
Make It Easy to Convert
A well-placed, well-designed form can make all the difference. We optimize your forms based on user behavior, reducing friction and increasing completion rates. Then, we integrate your forms with CRM tools like HubSpot, Salesforce, or your email platform—ensuring your leads flow seamlessly into your sales funnel and automation systems.
CRM & Marketing Automation Integration
Streamline Follow-Ups and Nurturing
Once leads enter your system, the real work begins. We set up and configure automation workflows to ensure no lead falls through the cracks. Whether you use HubSpot, ActiveCampaign, Salesforce Marketing Cloud, Klaviyo or another platform, our team can create automated sequences that deliver the right message at the right time—boosting conversions and shortening the sales cycle.
Lead Scoring & Qualification
Focus on Leads That Matter Most
Not every lead is created equal. We’ll work with your sales and marketing teams to define what a qualified lead looks like, then implement a lead scoring model to prioritize your most valuable prospects. This ensures your sales team is focused on the leads most likely to convert—saving time and increasing efficiency.
Performance Tracking & Optimization
Continuously Improve Results
Our work doesn’t stop at launch. We monitor performance closely and make data-driven adjustments to improve conversion rates and lower your cost per lead. From A/B testing ad copy and forms to refining audience targeting, our iterative approach means your campaigns are always getting better.
Ready to Generate Better Leads?
Let’s build a lead generation engine that drives real business growth. Whether you’re starting fresh or need to optimize what’s already working, we’re here to help you turn interest into opportunity.
Our Work
Stay connected with updates on our work, what we’re learning, and life behind the scenes at Paragon.