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Knowing what people are saying about your brand is the first step to establishing a positive brand image. Paragon digital offers robust monitoring solutions. Track everything from what is showing up in Google for branded searches, to social and news mentions, and even what people are saying about your brand on review sites.
We’ll work with you to ensure that complaints are handled quickly, professionally, and in a manner that results in positive outcomes for both your brand and your customers. If the worst should happen, you’ll be ready with a crisis response plan and a team to manage the cleanup.
The best defense is often a good offense. Instead of waiting for negative situations to arise, Paragon can help grow your reputation in a positive manner. We’ll help you solicit reviews from your best customers, and engage influencers to build positive sentiment around your brand. We can also help you build additional owned communication channels and communities around your brand and brand related searches making it harder for negative stories to rise to the top for your most critical search terms.
A solid brand reputation can make an excellent marketing tool. We’ll help you get the word out by featuring your best reviews and customer stories to potential customers. If your company is engaged in social good, either in your local community or through charitable giving, we’ll help turn your good deeds into a win for your bottom line as well.