Search Engine Optimization (SEO)
Drive Long-Term Growth
With Strategic SEO
SEO That Delivers Results
Navigating the complexities of SEO can be overwhelming—from content strategy and keyword research to site structure and technical optimization. Our team of experts will help you tap into the power of search engines by aligning your website with the needs of your customers—so you generate more leads, more sales, and lasting visibility online.
SEO Audits
Identify Opportunities to Build a Stronger Foundation
Our comprehensive SEO audit delivers a deep analysis of your website’s current performance in search engines. We examine On-Page factors like title tags, meta descriptions, internal links, and URL structures. Analysis of off-Page elements, we assesses the strength and distribution of your backlink profile, brand mentions, and how you stack up to your competition. We also review key technical components—like mobile responsiveness, page speed, core web vitals and proper schema tagging—to uncover what’s holding your site back and what can be improved for better visibility.
Keyword Research
Understand Search Behavior to Drive Organic Growth
Effective SEO starts with intelligent keyword research. We analyze how your target audience searches across each stage of their buying journey, uncovering the phrases that drive traffic and conversions. From long-tail to high-intent keywords, we cluster and categorize terms into strategic content pillars. These insights shape every piece of your SEO strategy—connecting your business goals with the search terms that matter most.
Local SEO
Be Seen by Customers Near You
Search engines prioritize results based on searcher location, which makes Local SEO essential for businesses serving specific regions. We optimize your Google Business Profile, enhance your local listings, and build location-based content to help you stand out in your community. Through our partnership with Yext, we maintain accurate business information across numerous directories, encouraging local reviews and engagement that builds trust and drives foot traffic.
Content Strategy & Marketing
Create Content That Converts
Quality content is at the core of every successful SEO campaign. We develop a strategic content roadmap informed by keyword data, audience personas, and customer journeys. Our team produces content briefs, style guides, and editorial calendars to ensure consistent messaging across platforms. Whether it’s blog articles, landing pages, or resource hubs, we create assets that engage users and elevate your rankings.
On-Page Optimization
Optimize for Relevance, Readability, and Results
On-page SEO fine-tunes your site to align with search engine best practices and user expectations. We optimize your title tags, meta descriptions, headers, images, internal links, and overall page structure, including schema markup and clean URLs. These adjustments enhance both user experience and search engine visibility, ensuring your content speaks to and reaches the right audience.
Off-Page Optimization
Build Authority and Expand Your Reach
Off-page SEO strengthens your site’s reputation and relevance through external signals. This includes building high-quality backlinks, earning mentions on reputable websites, enhancing social media presence, and boosting local citations. By positioning your brand as a credible authority, we improve your domain strength and search engine trust—leading to higher rankings and greater referral traffic.
Technical SEO
Lay the Groundwork for Crawlability and Performance
Technical SEO ensures your website structure is optimized for both users and search engines. We address issues like site speed, mobile responsiveness, crawl errors, indexation, and structured data. Our team makes sure your website is easy to navigate, secure, and aligned with search engine algorithms—improving organic performance from the ground up.
READY TO OPTIMIZE YOUR CONTENT FOR SEARCH ENGINES?
Let’s unlock the power of SEO to drive real business growth. Whether you’re building from the ground up or fine-tuning what’s already in motion, we’ll help you connect with the right customers and turn search intent into opportunity.
Our Work
Stay connected with updates on our work, what we’re learning, and life behind the scenes at Paragon.