Email & Marketing Automation
Smarter Email and Marketing Automation
Stronger Customer Relationships
Personalized. Scalable. Results-Driven.
We are HubSpot and ActiveCampaign Partners and we bring deep experience with platforms like Salesforce Marketing Cloud, Klaviyo, Listrak and more. No matter your platform, our team of experts is here to help you maximize its potential. Whether you’re nurturing leads, welcoming new subscribers, or re-engaging customers, a well-planned email strategy can drive impressive ROI. We design and implement intelligent, automated email campaigns that keep your brand top of mind through every stage of the customer journey.
HubSpot Partner Services
Unlock the Full Power of HubSpot Marketing Hub
As certified HubSpot Solutions Partners, we help businesses take full advantage of the platform—from onboarding and setup to advanced automation and reporting. HubSpot offers robust capabilities but leveraging them effectively requires strategic planning and platform expertise. Whether you’re just getting started or optimizing existing campaigns, our team will help you navigate every aspect of HubSpot with confidence.
Multi-Platform Expertise
Support Across Leading Email & Automation Platforms
While HubSpot and ActiveCampaign are key partners, we’re also fluent in other leading platforms including Salesforce Marketing Cloud, Klaviyo, Mailchimp, and more. We tailor our approach to match your preferred tools, ensuring seamless setup, campaign deployment, and automation—wherever you’re working. Our goal is to empower your team to succeed with the right tools for your business.
Nurture Campaigns
Stay Connected with Prospects at Every Stage
Email nurture campaigns keep your brand top of mind throughout the buyer’s journey. Whether you’re introducing your brand, delivering educational content, or encouraging conversions, or building brand loyalty our team will craft targeted sequences that build trust and drive action. We’ll manage the strategy, copy, and automation from start to finish—so you can focus on results.
Marketing Automation
Deliver the Right Message at the Right Time
Marketing automation streamlines customer communication with behavior-based triggers and smart email flows. From welcome sequences and abandoned cart reminders to drip campaigns and post-purchase follow-ups, automation ensures your audience hears from you when it matters most. We’ll help you design and implement workflows that increase engagement and while improving efficiency.
Campaign Strategy & Planning
Create a Strategic Roadmap for Email Success
Effective campaigns begin with thoughtful planning and intentional strategy. We’ll work with you to define your goals, analyze your past performance, and build a campaign calendar that aligns with your audience’s needs. Whether you’re launching a product, running a promotion, or nurturing your list, we develop a roadmap that supports your marketing objectives and maximizes ROI.
Email Testing and Optimization
Refine and Improve Performance Over Time
Email is not a “set it and forget it” channel. Ongoing optimization is key to success. We conduct A/B testing, analyze performance metrics, and fine-tune everything from subject lines and calls-to-action to send times and layouts. Our team works continuously to improve open rates, click-through rates, and overall engagement.
Email Template Design
Visually Appealing, Brand-Aligned Templates
First impressions matter, especially in the inbox. Our team designs visually compelling, mobile-responsive email templates that align with your brand guidelines and encourage action. Every template is crafted for clarity, readability, and a smooth user experience, so your message gets across effectively.
Copywriting & Content Creation
Craft Messages That Resonate and Convert
Great copy is the cornerstone of effective email marketing. Our writers develop clear, engaging, and persuasive messaging tailored to your goals, whether that’s generating leads, promoting products, or building loyalty. Paired with thoughtful design, our emails speak to your audience in a voice that reflects your brand and drives results.
Audience Segmentation & List Management
Send Smarter Emails to the Right People
Segmented lists lead to better results. We’ll help you organize and manage your contacts based on behavior, demographics, lifecycle stage, and other criteria. With clean, well-managed lists, your emails stay relevant—and your unsubscribe rate stays low. We also ensure proper list hygiene and compliance for long-term campaign success.
Integration Services
Seamless Connections Between Platforms
Your marketing stack should work together, not in silos. Whether you’re connecting HubSpot with Zoom, syncing data from Salesforce with your email platform, or integrating Klaviyo with Shopify, we’ll handle the tech behind the scenes. Our team will implement and manage platform integrations to ensure smooth data flow, automate workflows, and support accurate reporting—so your marketing stays connected and efficient.
Ready to Elevate Your Email Marketing?
Whether you’re starting from scratch or ready to scale your email and marketing automation, our team is here to help you get more from your email marketing. Let’s build campaigns that convert—and systems that scale.
Our Work
Stay connected with updates on our work, what we’re learning, and life behind the scenes at Paragon.