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Before the hard work of data analysis can begin, you need to be able to trust the data. There are so many tracking platforms and differences in implementation, it is difficult to be an expert in implementing them all. We have a wealth of experience with one of the most popular platforms around, Google Tag Manager. Our wealth of experience and knowledge will help you avoid the common mistakes that lead to poor data. Let us make sure the data you see in your reports is an accurate reflection of your prospects and customers.
In order to collect the level of detail needed to make Analytics actionable, you need to ensure it is integrated with everything you are doing. PPC campaigns, sources of conversions, A/B testing, marketing initiatives, and every program you enact should be set up in order to measure success. While this can be complicated, a solid plan implemented by a knowledgeable partner will help get the most from all your investments.