Website Analytics and Reporting

Advertising designer creative start-up team

Turn Data Into Smart Decisions.

Data alone isn’t enough. In today’s marketing landscape, it’s essential to know which metrics matter—and how to translate them into actionable insights. We go beyond surface-level reporting to help you understand the full story behind your data. From tracking and integration to analysis and strategy, our team provides the expertise you need to unlock the value of your marketing data and make informed, confident decisions.

User behavior analysis icon

Tracking user behavior reveals how real people engage with your site—from entry to conversion. Using tools like heatmaps, session recordings, and funnel analysis, we identify friction points and drop-offs in your user journey. These insights allow us to recommend changes that enhance usability, increase engagement, and improve conversions. We help you create an experience that works seamlessly for your audience.

Analysis icon

Your marketing data comes from many sources—your website, CRM, social media, email campaigns, and more. We centralize and integrate these data streams, so you can view performance holistically and track key metrics across platforms. Our team ensures data accuracy, so you’re measuring what matters and making decisions backed by trustworthy insights.

Tech support icon

Accurate tracking begins with the right setup. We implement and configure Google Analytics and Google Tag Manager to ensure you’re collecting the right data from the start. As Google Partners, we help you avoid common setup mistakes, streamline event tracking, and unlock the full capabilities of your analytics tools. From eCommerce tracking to custom events, we’ve got you covered.

Objectives Icon

Tracking everything is overwhelming, tracking the right things is powerful. We help you define and monitor Key Performance Indicators (KPIs) aligned with your business goals. Whether you’re focused on conversions, lead quality, engagement, or retention, we’ll build a framework to track performance over time and adjust your strategy based on real-time data.

Report icon

In a sea of metrics, clarity is everything. We build custom dashboards and reports that highlight your most important KPIs in a visual, digestible format. Whether you need a high-level executive summary or a deep dive into campaign performance, our reports are designed to inform and inspire action. Let us turn your data into a compelling story.

Market research icon

Understanding your competitors’ digital strategies can reveal opportunities to outpace them. We analyze how your top competitors are performing online, looking at traffic sources, content, keywords, ad strategies, and more. This intelligence helps you identify gaps, sharpen your messaging, and position your brand more effectively in the market.

READY TO Make Your Data Work for You?

Don’t just collect data, use it to grow your business. Whether you’re starting from scratch or looking to improve your current setup, our analytics experts are here to help you uncover the insights that matter.

“We are fortunate to have a world-class talent like Paragon Digital Marketing in our small town. They act as our creative partners and introduce us to solutions that have played a key role in advancing our brand as a local community bank. Their team is creative, positive, fun, reliable, and super-talented. We truly value and benefit from our partnership with Paragon.”

-Mark Bodin, President, Savings Bank of Walpole
Mark Bodin, SBW