digital Advertising
Digital Ads and Media Planning
Reach the Right Audience at the Right Time
Digital Advertising that Gets Results
In today’s ever-changing digital world, capturing attention across every stage of the buyer’s journey is essential. Digital advertising offers powerful, targeted ways to reach your ideal customers—whether your goal is to build awareness, drive traffic, or increase conversions. At Paragon Digital Marketing, we design and execute strategic advertising campaigns tailored to your goals. As certified partners of Meta, Google, and Microsoft, we bring the expertise you need to succeed in an increasingly competitive landscape.
Display Advertising
Turn Browsers Into Buyers With Visual Ads
Display ads combine eye-catching visuals with strategic messaging to capture user attention across the web. Whether you’re building brand awareness or targeting ready-to-convert audiences, display campaigns offer flexible targeting options—from broad impressions to granular demographics and intent-based filters. We’ll help you create, launch, and refine effective display campaigns that support your broader marketing goals.
Search Ads
Be the Answer to Their Search
Billions of searches happen daily—and search ads help you be there when it matters most. Appearing at the top of results pages for relevant queries puts your brand directly in front of motivated prospects. As Google Ads and Microsoft Ads Partners, we manage keyword-targeted campaigns that deliver qualified traffic, maximize return on ad spend (ROAS), and support ongoing lead generation.
Shopping Ads
Showcase Your Products at the Moment of Purchase
For e-commerce businesses, shopping ads are absolutely essential. These ads display detailed product information—such as images, pricing, and ratings—right within search results. We manage the full setup of your Google Merchant Center or Microsoft Shopping account, campaign creation and optimization to increase visibility, clicks, and conversions.
OTT & CTV Advertising
Advertise Beyond Traditional TV
As streaming continues to dominate, Over-the-Top (OTT) and Connected TV (CTV) advertising offers a smarter way to reach your audience. These platforms combine the reach of traditional TV with the precision of digital targeting, making your campaigns more cost-effective, measurable, and impactful. We’ll guide you through the differences and determine the best fit for your goals, helping you tap into relevant audiences on Hulu, Roku, YouTube TV, Smart TV apps, Amazon Fire TV & Prime, Disney+, and more.
Programmatic Advertising
Smarter, Data-Driven Campaigns at Scale
Programmatic advertising automates media buying through real-time bidding, delivering ads to the right people at the right time. This powerful, AI-backed strategy enables cross-channel campaigns using behavior from purchases, store visits, web visit patterns and more to reach the right people across display, video, mobile, and beyond. We use trusted platforms to execute programmatic campaigns that are highly efficient, performance-driven, and scalable.
Geofencing
Target Audiences Based on Real-World Behavior
Geofencing lets you create virtual boundaries around physical locations—like competitor stores, event venues, or neighborhoods—and serve ads to users who enter those zones. Using real-time mobile location data, this hyper-targeted strategy is ideal for driving foot traffic, promoting time-sensitive offers, or outpacing competitors. We’ll help you identify key opportunities to leverage and deploy geofencing tactics that deliver measurable results.
Remarketing Ads
Stay Top-of-Mind with High-Intent Users
Remarketing allows you to re-engage users who have already interacted with your brand. Whether through website visits, customer lists, or app activity, remarketing helps keep your brand front and center. By creating multiple touchpoints throughout the buyer journey, we increase the likelihood you get the conversion before your competition. We’ll design and implement a smart remarketing strategy to keep your business on your customers’ radar.
Ready to Grow With Digital Ads?
Whether you want to raise brand awareness, generate leads, or increase sales, our team will develop a customized digital advertising strategy that meets your goals—and exceeds your expectations.
Our Work
Stay connected with updates on our work, what we’re learning, and life behind the scenes at Paragon.
Social Media Ads
Show Up Where Your Audience Spends Time
Social platforms are a daily habit for most consumers—making them ideal for targeted advertising. Whether it’s Facebook, Instagram, LinkedIn, YouTube, Pinterest, or X (formerly Twitter), social ads let you connect with highly specific audiences based on interests, behaviors, and demographics. As Meta Partners, we create, manage, and optimize social campaigns that drive engagement and conversions.