Social Media Management

It can be easy to write social media off as a passing fad. In fact, organizations that are weary of new “must have marketing tactics” are often eventually proven right. But social media is different for a few reasons. First, I think we can all agree that the internet fundamentally changed the way we communicate with each other. Second, the internet isn’t going away anytime soon. So what we call social media today—this high connectivity, one-to-many platform—is very likely to be around for the longterm. Like most things, it will change and evolve. The channels will almost certainly change (Twitter has barely been around for a decade and Instagram didn’t exist in 2009), but the fundamental shift in marketing will be around for quite some time. Social media isn’t going away anytime soon.