Great Content

Google has always said that if your content is written with your customers in mind your search rankings will benefit. If a visitor stays on a page because they have found the information they are looking for, then that means you have great content. Writing content using language that is readable and understandable is the best thing you can do for your website.

At Paragon Digital we feel one of the first steps in building a great website is to think about the most important aspect of your website — the visitor experience! When thinking about your website be sure to be looking at things through the eyes of your customers. This will put you miles ahead of your competition.


The saying goes, “you only get one chance to make a good first impression”, and that certainly applies to your website. When you hear of something new that you’re interested in learning more about, you likely pull out your smartphone and search for it. What is the first impression for your website? Is it mobile-friendly? Is it easy to use the site and locate the desired information on a smartphone?

62% of smartphone users made purchases on mobile devices in the last 6 months. Google gives you different search rankings and delivers different results for mobile and desktop — it’s that important! We have been building responsive websites since 2012 when responsive was in its infancy. We can help you understand how you can go responsive and deliver the best mobile experience for your site visitors.

Information Architecture

Your website’s sitemap is like the architecture of a building. A well-crafted building is pleasing to the eye, is easy to navigate and gives you a sense of safety and quality when you’re in it. Wouldn’t it be great if your website visitors felt the same way when they are browsing your site? That is always the goal of a great website. Visitors should be able to interact with the website without having to figure out how to find what they are looking for. When you take some time to “craft” how a visitor will navigate the site and interact with the information, then you will provide a good user experience.

It’s equally important to think about how content is arranged and optimized. We are partners and will work with you to develop your sitemap and website structure to ensure your information is presented in an intuitive and accessible manner to guide site visitors to the information they need and the engagement you desire.


You may think picking a theme is a simple task. There are a lot of great looking commercial themes you can buy or you can have one custom designed and coded especially for your website. While a theme gives your site the look and colors you want, there is a lot to consider when choosing one.

Commercial themes can limit how you present your information and are often difficult to change without some technical help. Custom themes are built to match designs made for you. Both can be great solutions for your business or organization. When deciding on a theme be sure to ask questions about how quickly the theme will load and what it will look like on mobile phones. These are very important factors when it comes to your search rankings.

Platform Choice

WordPress, Joomla or Drupal — what is the best solution for you? It really depends on what you need your website to do now and in the future. Making the decision on which web platform you will use for your website shouldn’t be taken lightly. Don’t get tied to one solution just because your development firm only works with one. We have in-house skills to build your website with 3 different content management systems (CMS). According to BuiltWith Trends, there are 17.5 million WordPress, 770,000 Drupal and 2.5 million Joomla websites currently on the Web. We will guide you through the process of finding the correct solution for you and your organization. Talk to us!

Marketing Tool Integration

Your website should be considered Home Base when it comes to all your marketing. Whatever you have in your marketing toolbelt (email marketing, paid advertising, lead generation) they all lead back to your website. This means your marketing tools should easily integrate with your website. Tools are integrated with plugins for WordPress and Modules for Drupal. When talking to your Web developer, be sure to make this a topic of discussion to ensure everything comes together for launch.