Analytics

Web Analytics and Digital Marketing Analytics

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Putting Your Paid Search (and other channels) Efforts into Perspective

Most marketers have been there – wondering if the results they are seeing from paid search, display, or any campaign are indeed accurate. You look at the report in analytics and think to yourself, “These ads must be working better than this. The audience is good and the offer is great.  How can I be

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Optimization (SEO)

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Analytics