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Digital Marketing
Key Digital Marketing Data & Strategies for 2021

With more than 90% of the US population shopping online, digital marketing is becoming more important than ever. Read on for new strategies and data to help you make 2021 your most successful year.

Digital Marketing
Trends in Digital Advertising

The global pandemic has dramatically shifted the digital advertising landscape. Read on to find out how trends are changing and how to be effective in 2021.

NEW Marketer’s Guide:
SEO in 2021

Important Google changes, voice search and more

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Digital MarketingGet more backlinks
How to Get Quality Backlinks

Do you need to get more backlinks to improve your SEO? Here’s what that means and what you can do to achieve it:

Digital Marketinglead nurturing
3 Effective Lead Nurturing Tactics

Have an effective lead nurturing program in place? Every business needs one – here’s what’s working now…

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Digital Marketing
How to Create a Customer Persona

Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy.  A customer persona…

Digital Marketingfinger pointing
Define Your Buyer’s Journey With These Tips

One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding…

Digital Marketinggeofencing
What is Geofencing?

Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices,…

Digital MarketingNerd Summit Logo 2019
NERD Summit 2019

Members of the Paragon Digital team were invited to present at this year's NERD Summit which took place during the…

Digital Marketingmobile searcher
How to Craft an Engaging Mobile Experience

For the modern consumer, smartphones are practically an extension of the body. Spend a few seconds scanning any public place…

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