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PPC
Avoid These 5 PPC Mistakes

Pay-per-click marketing, or PPC for short, is like a maze. When you’re looking at it from a distance, PPC seems…

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Nonprofit Organizations Face Major Changes to Google Ad Grants

Will your nonprofit organization be affected by the new changes to the Google Ad Grant program? Google has always put…

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Bing It On Google: Why Bing May Share the Same Fate as Pepsi

Microsoft has launched a new website called Bing It On and an accompanying ad campaign touting Bing’s superior search results. Microsoft is asking people…

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Local SEO Lo-Down

What is Local SEO? Local Search Engine Optimization is one facet of traditional SEO that focuses on searchers with local…

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3 Critical Components to a Higher Ranking Local Listing

Local Search Engine Optimization: Listings Listings are the single most important piece of the Local SEO puzzle. A single mistake…

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Why Meta Descriptions Matter

It's a good practice to write a brief meta description for each page of your website. This lets users know…

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Paragon Digital Helps Put Keene on the Map

Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get…

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