Local Search Engine Optimization: Listings
Listings are the single most important piece of the Local SEO puzzle. A single mistake could cost you countless lost customers each year. As we learned from the Local SEO Lo-Down, listings have the unique advantage of appearing before other results in Google’s search.
Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get to tackle large impact marketing challenges while also getting to enjoy small town living. An important part of small town life is access to a thriving and unique Main Street. Keene’s downtown is made up of a wide variety of local, independent businesses.
What is Local SEO?
Local Search Engine Optimization is one facet of traditional SEO that focuses on searchers with local intent rather than those trying to target specific keywords or topics.
This is a very important part of SEO if you have a business which sells its products or services locally. Both Google and Bing have reported that over 20% of desktop and about 50% of mobile search queries have local intent! That is a huge amount of potential customers for your business if you successfully implement local SEO.
Microsoft has launched a new website called Bing It On and an accompanying ad campaign touting Bing’s superior search results. Microsoft is asking people to try their searches at BingItOn.com where Google and Bing results for the same query are shown side by side. When organic search results are displayed without any Google or Bing branding, Microsoft claims that Bing beats Google 2 to 1 in blind comparisons. Wow, sounds a lot like the Pepsi Challenge campaign from the 80′s! Same flawed test, same results favoring the underdog.