As a small to medium business, being on social media is not optional. You need to be on social, and not only to post funny memes or company updates. Social media is all about forging authentic, valuable, and personal connections with your audience. The hope is to convert your social media audience into customers, and
Happy 2018! With every new year comes a new opportunity to reach prospective customers. What do you need to do now to improve your content marketing strategy for 2018?
Is Blogging Really a Big Deal? Whether you’re debating on the merits of blogging, or you simply don’t know where to start, this post is for you. We’ll discuss the benefits of blogging and how to optimize your blog for the search engines. Let’s get started.
Marketing automation is the future and the future is now. While that may sound like a cheesy slogan, don’t groan. Marketing automation is one of the most important things you can do to grow your business. Through automation, you can attract the right prospects, nurture leads, and maintain strong relationships with your customers. Let’s take
One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are, how they find you, and what they need from you. However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How
As a business operating in the 21st century, having a website is non-negotiable. However, a website alone does not guarantee prosperity. A crucial element to your success rests in your ability to build relationships with your prospective clients. This is where email marketing comes in. Email marketing and websites go together like peanut butter and