Bing It On Google: Why Bing May Share the Same Fate as Pepsi
…Gladwell pointed out in Blink, it’s a “Sip” test. People do a few made up searches but don’t actually use Bing in real life situations, refining their searches to get…
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These Tests Can Help You to Optimize Your Website
…success first. Jump directly to a section: Heat Mapping | Visitor Recording | A/B Testing | Site Speed/Accessibility | Interpreting Results Best Practices for Lead Generation | Best Practices for…
A Marketer’s Guide to Email Marketing
…that we’re always going to open. Why is that? Simply put, that company has done a good job of defining their audience and realizing you are part of it. Knowing…
How Google Ad Extensions Will Maximize Your Impact
…often in brand searches. This is because if someone searches by brand name, there isn’t context to why they’re searching. If they type in “best pizza near me,” it’s pretty…
How to Create a Customer Persona
…conducting surveys that ask your top clients open-ended questions about their lifestyles, motivations, and specific needs. The questions will likely vary based on your industry and unique product offerings, but…
SEO in 2021: A Marketer’s Guide
…should be a priority, including optimizing those for common searches. User and search intent Search intent is nothing new in the world of SEO. It refers to the main goal…
Tips To Begin An Effective Email Marketing Strategy
…test the times (morning, afternoon, evening) you send the emails. Look at your open and click-through rates and see if you can identify patterns. Clean up your list Having a…
How to Increase Engagement With Facebook
…response. Consider asking an open-ended question that makes your audience think before answering. If you haven’t tried it already, start asking questions of your audience. Post at least one question…
A Marketer’s Guide to Lead Generation Online
…most resource-heavy strategies because it requires a high level of research, planning, and execution. Content done poorly could end up costing you leads. Content marketing has been a common practice…
