PPC

Pay Per Click (PPC) Search Marketing

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Nonprofit Organizations Face Major Changes to Google Ad Grants

Will your nonprofit organization be affected by the new changes to the Google Ad Grant program? Google has always put forth its greatest effort to create the best user experience possible. This includes helping nonprofits compete for ad space through Ad Grants. The Google Ad Grant program is designed to help nonprofits advertise their services

Avoid These 5 PPC Mistakes

Pay-per-click marketing, or PPC for short, is like a maze. When you’re looking at it from a distance, PPC seems easy to navigate. But once you get inside the maze, it can be confusing and at times disheartening. How do you make sense of it all?

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