We’re committed to staying ahead of the curve and learning about new features and technologies that support our client’s digital marketing and web development efforts. We hope you find our in-depth Marketer’s Guides, blog posts, and other resources valuable and look forward to hearing from you with topics you’d like us to cover.
Marketer’s Guides
Explore and learn from our experienced team how to implement new tactics and strategies, create relevant and targeted content for your audiences, measure and optimize for best results, and much more.
Recent Guides:
How Google Ad Extensions Will Maximize Your Impact
If you’re a marketer in business that relies on lead generation, you know the importance of generating high-quality leads. This guide shares solid strategies to help grab attention and entice your audiences to share their contact info, build your lists, and nurture prospect and customer relationships.
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How to Get Your Messaging Right at Each Stage of the Buyer’s Journey
If there’s one global constant for all your marketing efforts, it’s this: you must know your customer! The entire premise of marketing is that you need to be able to appropriately engage with and encourage your target audience to take a specific action, whether it’s making a purchase, attending an event, or donating to a cause.
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Google Analytics 4 Ultimate Guide
Officially launched in October 2020, Google Analytics 4 represents a complete makeover compared to the current version; Universal Analytics.
In this guide, we’ll provide you with details on some of the most relevant changes that you need to know. It’s important to get up-to-speed as soon as possible so you become aware of the differences between each version and so you can take advantage of new features.
Setting up Google Analytics 4 (GA4) Using Google Tag Manager
In this guide we will walk you through the steps needed to set up Google Analytics 4 using Google Tag Manager. We will show you how to have GA4 tracking and collecting data alongside your existing Universal Analytics using Google Tag Manager so that you have both sets of data being collected until Universal Analytics reaches end of life.
Blog
Read articles related to analytics, digital marketing, search/SEO, website design, strategic planning, timely news and more.
- Google Easter Eggs Everyone Should Know About
- How to Successfully Use Remarketing
- How to Make Sure Your Website is Responsive and Mobile-Friendly
- Essential Google Analytics Reports for Every Marketer
- Happy Earth Day From Paragon Digital!
- These Tests Can Help You to Optimize Your Website
- Key Digital Marketing Data & Strategies for 2021
- Trends in Digital Advertising
- The Future of Podcast Advertising
- How to Get Quality Backlinks
