Retargeting

Retargeting has become one of the most heavily used techniques in digital marketing, but let’s face it, in a lot…
Google

Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get…
Search

What is Local SEO? Local Search Engine Optimization is one facet of traditional SEO that focuses on searchers with local…
Analytics

Most marketers have been there - wondering if the results they are seeing from paid search, display, or any campaign…
Social Media

Think about mobile when you create content for any social network! If you need evidence, I'd like to introduce you…
Social Media

The social media gold rush promised businesses marketing success on channels that are cheap and easy to use. With stories…
Social Media

We know that it's common practice to snag photos off Google Images, but just because everyone is doing it doesn't…
Social Media

Pinterest is becoming an increasingly useful tool for many businesses.1 2 3 Is your Pinterest profile working just as hard for…
Social Media

A social media communication policy is the “who, what, where, when, and how” of posting content to your Facebook, Twitter,…