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3 Critical Components to a Higher Ranking Local Listing

3 Critical Components to a Higher Ranking Local Listing

Local Search Engine Optimization: Listings

Listings are the single most important piece of the Local SEO puzzle. A single mistake could cost you countless lost customers each year. As we learned from the Local SEO Lo-Down, listings have the unique advantage of appearing before other results in Google’s search.

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Concerned about Website Security? Migrate to HTTPS

Concerned about Website Security? Migrate to HTTPS

If your website includes a contact form and does not begin with HTTPS, then you are putting your visitors’ data at risk. Even simple forms can ask for private information like a name, email, address and phone number. If you don’t have a secure website, this information is readily available to anyone with the know-how to take it.

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Internships: Transforming Students into Professionals

Internships: Transforming Students into Professionals

More than the designated Errand Runner

The word “Internship” originally made me think of a 20-something fetching coffees for big-wigs; but at Paragon, the interns work with a different kind of Java. To my pleasant surprise, interns can be found writing code for a website build, drafting posts for social media, or offering insights during a client meeting. Experiences that are impossible to manufacture in school.

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We Moved!  Find Us Now at 20 Central Square in Keene

We Moved! Find Us Now at 20 Central Square in Keene

We recently moved Paragon Digital Marketing’s headquarters to 20 Central Square #210 in Keene right above Bank of America. This move gives us more space to grow, and a close proximity to local downtown businesses. The move to Central Square resonates well with our staff who are all strong supporters of local businesses.

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Unplug and Recharge: Working at Paragon Digital

Unplug and Recharge: Working at Paragon Digital

We spend many hours in front of our computers, working our hardest on behalf of our clients. However, every once and awhile, it’s important for us to get out from behind our computers and play as hard as we work.

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Social Media Tip: Best Time to Post

Social Media Tip: Best Time to Post

The elusive social media question – when is the best time to post?  One answer: Post when your audience is most active on the social media platforms you use.

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Paragon Digital Acquires 4Web

Paragon Digital Acquires 4Web

When I first started Paragon Digital, I had a simple goal. I wanted to build a team that provided the best digital marketing services for a wide range of clients.

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4 Things You Should Be Doing If You’re Retargeting

4 Things You Should Be Doing If You’re Retargeting

Retargeting has become one of the most heavily used techniques in digital marketing, but let’s face it, in a lot of cases it is not implemented particularly well. Here at Paragon we have seen many examples of poor tactics: ads serving too soon and too often, or serving long after their usefulness has passed.

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Paragon Digital Helps Put Keene on the Map

Paragon Digital Helps Put Keene on the Map

Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get to tackle large impact marketing challenges while also getting to enjoy small town living. An important part of small town life is access to a thriving and unique Main Street. Keene’s downtown is made up of a wide variety of local, independent businesses.

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Local SEO Lo-Down

Local SEO Lo-Down

What is Local SEO?

Local Search Engine Optimization is one facet of traditional SEO that focuses on searchers with local intent rather than those trying to target specific keywords or topics.

This is a very important part of SEO if you have a business which sells its products or services locally. Both Google and Bing have reported that over 20% of desktop and about 50% of mobile search queries have local intent! That is a huge amount of potential customers for your business if you successfully implement local SEO.

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Putting Your Paid Search (and other channels) Efforts into Perspective

Putting Your Paid Search (and other channels) Efforts into Perspective

Most marketers have been there – wondering if the results they are seeing from paid search, display, or any campaign are indeed accurate. You look at the report in analytics and think to yourself, “These ads must be working better than this. The audience is good and the offer is great.  How can I be seeing so few leads/sales?”

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Are You Thinking Mobile for Social?

Are You Thinking Mobile for Social?

Think about mobile when you create content for any social network!

If you need evidence, I’d like to introduce you to Facebook’s latest earnings report. In it Facebook reports that 526 million monthly active users interact with Facebook SOLELY from mobile devices! That’s nearly DOUBLE the amount reported this time last year. The 526 million includes usage of Facebook’s mobile site, the mobile app, and the Facebook Messenger App. That’s staggering growth for mobile only usage.

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How to Choose the Right Social Networks for Your Business

How to Choose the Right Social Networks for Your Business

The social media gold rush promised businesses marketing success on channels that are cheap and easy to use. With stories about entrepreneurs making a name on Facebook, online boutiques getting traction on Pinterest, and the new class of YouTube millionaires, the pressure for businesses to have a presence on social media is huge.

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Proper Image Use: How to Avoid Copyright Infringement on the Web

Proper Image Use: How to Avoid Copyright Infringement on the Web

We know that it’s common practice to snag photos off Google Images, but just because everyone is doing it doesn’t make it right. Whether you are posting images to your blog, Facebook, or any other social media platform, you need to be certain that you are allowed to use that photo or you are breaking the law!

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Pinterest Etiquette: 12 Pointers for Proper Pinning

Pinterest Etiquette: 12 Pointers for Proper Pinning

Pinterest is becoming an increasingly useful tool for many businesses.1 2 3 Is your Pinterest profile working just as hard for your business? If not, perhaps it’s time to check in with these 12 simple tips for proper pinning:

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5 MORE Things Keeping You from Being a Social Media Rockstar

5 MORE Things Keeping You from Being a Social Media Rockstar

Last month we covered a few common mistakes in managing your social media pages in “5 Things Keeping You from Begin a Social Media Rockstar.” Let’s say you’ve read the post and are thoroughly convinced that you’ve mastered 1.) talking to the right crowd, 2.) creating unique content, 3.) listening to your audience, 4.) establishing your brand, and 5.) posting positive and engaging content.

Now what?

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5 Things Keeping You from Being a Social Media Rockstar

5 Things Keeping You from Being a Social Media Rockstar

Okay, you’ve given this social media thing a fair chance. You’ve been tweeting, sharing your photos on Facebook, and you even have a product catalog on Pinterest. But after all your hard work you’re not seeing the results. People just aren’t commenting, liking, and retweeting. You’ve got only a handful of followers and none of them seem to be clicking through to your website.

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Your Last Minute 2012 Holiday Marketing Cheat Sheet

Your Last Minute 2012 Holiday Marketing Cheat Sheet

Can it really be that Thanksgiving is already just a few days away? You’ve probably already begun implementing your holiday marketing strategy, but if you haven’t don’t panic just yet! According to shop.org, 33% of consumers will still be shopping in the last two weeks of December. You still have time.

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4 Pinterest Promotion Ideas for the Holidays

4 Pinterest Promotion Ideas for the Holidays

Whether you love it or hate it, it’s that time of year again. It’s time to start planning your holiday marketing strategy. And now that internet users are spending over 20% of their online time on social networks, you’d be savvy to include promotions via Facebook, Twitter, and perhaps for the first time ever, Pinterest. In fact, this will be the first holiday season where Pinterest may play a huge role in online shopping.

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Paragon Carves Some Smashing Pumpkins for Keene Pumpkin Fest

Paragon Carves Some Smashing Pumpkins for Keene Pumpkin Fest

Update: Keene won the Pumpkin War with 29,381 carved and lit pumpkins and will receive $1 for each pumpkin for their schools from Discover Card. Highwood, IL tallied up just over 22,000 pumpkins and will get a consolation prize of $10,000 from Discover Card for their schools.

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The Google+ Awards: Honoring the Most Engaging Brands with the Best Pages

The Google+ Awards: Honoring the Most Engaging Brands with the Best Pages

Welcome to the 2012 Google+ Awards!

We are here tonight to honor brave pioneers in social media, those brands willing to explore an empty space, to engage civilizations of software engineers , web developers, and other alien life forms, and to boldly go where only men have dared go before.

Yet even in the face of these considerable perils, there are some that have brazenly staked the virtual earth with their logo-flying flag. They have fortified their profiles, enCircled a following, and courageously let it all Hangout.

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Bing It On Google: Why Bing May Share the Same Fate as Pepsi

Bing It On Google: Why Bing May Share the Same Fate as Pepsi

Microsoft has launched a new website called Bing It On and an accompanying ad campaign touting Bing’s superior search results. Microsoft is asking people to try their searches at BingItOn.com where Google and Bing results for the same query are shown side by side. When organic search results are displayed without any Google or Bing branding, Microsoft claims that Bing beats Google 2 to 1 in blind comparisons. Wow, sounds a lot like the Pepsi Challenge campaign from the 80′s! Same flawed test, same results favoring the underdog.

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Twitter Etiquette: 14 Rules for 140 Characters

Twitter Etiquette: 14 Rules for 140 Characters

Even limited to 140 characters, the Twitterverse can be pretty intimidating for new users. Here are a few tips for making a graceful entrance and avoiding some of the most common Twitter faux pas:

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Developing Your Facebook Ad Campaign: Step-by-Step

Developing Your Facebook Ad Campaign: Step-by-Step

In an article appearing in the Huffington Post earlier this year, over 70% of businesses were reported to value Facebook as a marketing venue. However, only 23% of businesses had ever experimented with paid advertisements.

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12 Ways to Make Your Business Amazing on Pinterest

12 Ways to Make Your Business Amazing on Pinterest

Now that you’ve learned some basic principles, let’s look at a few ways your business can create and connect to a Pinterest community:

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Is Pinterest a Good Choice for Your Business?

Is Pinterest a Good Choice for Your Business?

You’ve probably heard a lot about Pinterest over the last few months. And you’ve probably heard that businesses are starting to use the new social media platform to market their products and services. How can businesses use Pinterest? Is it really worth all the hype?

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What to Post? Quick and Easy Ideas for Your Business’s Timeline

What to Post? Quick and Easy Ideas for Your Business’s Timeline

Facebook is all about frequency and consistency, and constantly having to find interesting status updates can seem intimidating. Fortunately, with a little creativity it’s probably not as hard as you’d think. There are lots of ways to approach Facebook status updates, and finding a balance keeps your followers engaged. Here are a few suggestions to get you started:

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Developing Your Social Media Communication Policy

Developing Your Social Media Communication Policy

A social media communication policy is the “who, what, where, when, and how” of posting content to your Facebook, Twitter, or Google+ account. Its most important purpose is to establish boundaries. Before beginning a social media campaign, you should gather your team and review your goals and objectives.

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