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Digital Marketinglead nurturing
3 Effective Lead Nurturing Tactics

Have an effective lead nurturing program in place? Every business needs one – here’s what’s working now…

Digital Marketing
How to Create a Customer Persona

Defining your customer personas will help you target your ideal customer and significantly improve your marketing strategy.  A customer persona…

NEW Marketer’s Guides

Learn about strategies, tactics and resources to engage with your audiences and achieve results.

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Define Your Buyer’s Journey With These Tips

One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding…

Digital Marketinggeofencing
What is Geofencing?

Imagine you could target the people who visit your competitors’ stores by serving them specific ads on their mobile devices,…

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A Simple Guide To Understanding SEO

SEO is complicated, but the idea itself is simple. SEO stands for search engine optimization: Optimizing your website for search…

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NERD Summit 2019

Members of the Paragon Digital team were invited to present at this year's NERD Summit which took place during the…

Website Designmobile searcher
How to Craft an Engaging Mobile Experience

For the modern consumer, smartphones are practically an extension of the body. Spend a few seconds scanning any public place…

Digital Marketingold typewriter
6 Copywriting Tips for Small Businesses

In this post, you’ll learn the massive benefits of good copywriting and how you can use it to find your ideal customers.

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Your Guide to Building Your Social Media Presence

As a small to medium business, being on social media is not optional. You need to be on social, and…

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