Paragon Digital Marketing Blog

Website Publicity Joins Paragon

I’m excited to announce that Website Publicity of Peterborough, NH has joined the Paragon team. Website Publicity has provided Search Marketing and Pay-Per-Click (PPC) Advertising services for nearly 20 years to a wide variety of clients with a high level of expertise. The Website Publicity team will continue to provide the same expert services to

How to Use Automation to Generate More Leads

Marketing automation is the future and the future is now. While that may sound like a cheesy slogan, don’t groan. Marketing automation is one of the most important things you can do to grow your business. Through automation, you can attract the right prospects, nurture leads, and maintain strong relationships with your customers. Let’s take

Define Your Buyer’s Journey With These Tips

One of the most important things you’ll do as a business is to deeply understand your customer. That includes understanding who they are, how they find you, and what they need from you. However, the prospect of defining your buyer’s journey can be overwhelming. What exactly is a buyer’s journey in the first place? How

How to Increase Engagement With Facebook

Do you remember a time before Facebook? If you do, you know that those days are quickly fading into the past. Nowadays, Facebook is an essential part of a healthy and balanced marketing strategy. It’s the most popular, and arguably most important social media platform in existence. Over two billion people worldwide use Facebook, and

Tips To Begin An Effective Email Marketing Strategy

As a business operating in the 21st century, having a website is non-negotiable. However, a website alone does not guarantee prosperity. A crucial element to your success rests in your ability to build relationships with your prospective clients. This is where email marketing comes in. Email marketing and websites go together like peanut butter and

A Simple Guide To Understanding SEO

SEO is complicated, but the idea itself is simple. SEO stands for search engine optimization: Optimizing your website for search engines. Sounds pretty straightforward, right? The complicated part is in actually doing it. That’s because the rules seem to change almost daily and you probably don’t know what all the rules are to begin with.

Avoid These 5 PPC Mistakes

Pay-per-click marketing, or PPC for short, is like a maze. When you’re looking at it from a distance, PPC seems easy to navigate. But once you get inside the maze, it can be confusing and at times disheartening. How do you make sense of it all?

Are Hamburger Menus Good or Bad?

Optimizing Your Navigation Menu for Mobile There are many options for mobile navigation, but one we see time and time again is the hamburger menu. With mobile usage continuing to climb, responsive website design is essential for a fully functional, user-friendly website. Maintaining navigation usability on smaller screens is not easy, but it is necessary.

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Why Meta Descriptions Matter

It’s a good practice to write a brief meta description for each page of your website. This lets users know exactly what to expect before they click. Quality search engine snippets are yet another key element to Search Engine Optimization, and should not be overlooked.

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