How to Use Automation to Generate More Leads
…spoken with a lead over the phone How many emails are opened, which emails are opened This type of automation eliminates a lot of the guesswork that often plagues sales…
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Search Engine Optimization
International Network Security Provider Needs Responsive Design Upgrade: Drupal 8
Arbor Networks, the security division of NETSCOUT is a cybersecurity company that protects some of the largest international enterprises and service providers. They provide protection against a variety of threats…
What is Geofencing?
…their competitor down the road. People visiting the competitor would then see advertisements for a “low price guarantee”, or “no money down” promotion on their phones from the other dealership….
Internships: Transforming Students into Professionals
…are impossible to manufacture in school. As Elizabeth Trovall of The Intern Group writes: “University learning can only take you so far. You really only start to sharpen and improve…
4 Things You Should Be Doing If You’re Retargeting
…for Search Ads (RLSA) Visitors who come to a website through a search engine are much more likely to revisit the search engine again when they continue their shopping and…
Website Publicity Joins Paragon
…the intention of offering professional services that combined the two most cost-effective methods of web promotion: search engine optimization (SEO) and public relations. Paragon was founded in 2012 and was…
What is my Competitive Advantage? A Guide for Marketers
…be improved. You ultimately aim to answer the question, why should customers come to us instead? Your competitive audit should cover the actual products or services of your competitors in…
Careers at Paragon
…the complex digital marketing landscape on their own. Culture is very important at Paragon. We have a work hard, play hard philosophy that is at the heart of this. We…
