Paragon Digital Marketing Blog

3 Critical Components to a Higher Ranking Local Listing

Local Search Engine Optimization: Listings Listings are the single most important piece of the Local SEO puzzle. A single mistake could cost you countless lost customers each year. As we learned from the Local SEO Lo-Down, listings have the unique advantage of appearing before other results in Google’s search.

Concerned about Website Security? Migrate to HTTPS

If your website includes a contact form and does not begin with HTTPS, then you are putting your visitors’ data at risk. Even simple forms can ask for private information like a name, email, address and phone number. If you don’t have a secure website, this information is readily available to anyone with the know-how

Internships: Transforming Students into Professionals

More than the designated Errand Runner The word “Internship” originally made me think of a 20-something fetching coffees for big-wigs; but at Paragon, the interns work with a different kind of Java. To my pleasant surprise, interns can be found writing code for a website build, drafting posts for social media, or offering insights during

We Moved! Find Us Now at 20 Central Square in Keene

We recently moved Paragon Digital Marketing’s headquarters to 20 Central Square #210 in Keene right above Bank of America. This move gives us more space to grow, and a close proximity to local downtown businesses. The move to Central Square resonates well with our staff who are all strong supporters of local businesses.

Unplug and Recharge: Working at Paragon Digital

We spend many hours in front of our computers, working our hardest on behalf of our clients. However, every once and awhile, it’s important for us to get out from behind our computers and play as hard as we work.

Social Media Tip: Best Time to Post

The elusive social media question – when is the best time to post?  One answer: Post when your audience is most active on the social media platforms you use.

Paragon Digital Acquires 4Web

When I first started Paragon Digital, I had a simple goal. I wanted to build a team that provided the best digital marketing services for a wide range of clients.

4 Things You Should Be Doing If You’re Retargeting

Retargeting has become one of the most heavily used techniques in digital marketing, but let’s face it, in a lot of cases it is not implemented particularly well. Here at Paragon, we have seen many examples of poor tactics: ads serving too soon and too often, or serving long after their usefulness has passed.

Paragon Digital Helps Put Keene on the Map

Getting to work and live in Keene, NH is one of the best parts of working for Paragon Digital. We get to tackle large impact marketing challenges while also getting to enjoy small town living. An important part of small town life is access to a thriving and unique Main Street. Keene’s downtown is made up

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